Ppc Manager
Year Lucknow, Uttar Pradesh, India
Job Description
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Responsibilities:
+91 9219869068
- Campaign Strategy and Planning:
- Develop and implement PPC strategies aligned with overall marketing and business goals.
- Conduct keyword research and competitor analysis to inform campaign planning.
- Budget Management:
- Set and manage advertising budgets for PPC campaigns.
- Monitor and optimize spending to maximize return on investment (ROI).
- Ad Creation and Copywriting:
- Create compelling ad copy and design effective ad creatives.
- Ensure consistency between ad content and landing page content.
- Keyword Management:
- Build and manage keyword lists for PPC campaigns.
- Conduct regular keyword analysis and adjust strategies based on performance.
- Ad Placement and Targeting:
- Select and manage ad placements across different platforms (Google Ads, Bing Ads, social media platforms, etc.).
- Implement targeting strategies to reach the desired audience.
- Bid Management:
- Set and adjust bids to achieve campaign objectives.
- Use bid management tools and strategies to optimize cost per click (CPC) and return on ad spend (ROAS).
- Ad Testing and Optimization:
- Conduct A/B testing of ad variations to identify the most effective elements.
- Continuously optimize campaigns based on performance data and insights.
- Analytics and Reporting:
- Utilize analytics platforms (Google Analytics, etc.) to track and analyze campaign performance.
- Generate regular reports on key performance indicators (KPIs) and provide insights for improvement.
- Conversion Tracking:
- Set up and monitor conversion tracking to measure the effectiveness of campaigns in meeting business objectives.
- Implement tracking pixels and codes to capture relevant data.
- Competitor Analysis:
- Monitor and analyze competitor PPC strategies.
- Identify opportunities and threats in the competitive landscape.
- Stay Updated on Industry Trends:
- Keep abreast of industry trends, algorithm changes, and new features in PPC platforms.
- Apply emerging trends and best practices to enhance campaign performance.
- Collaboration with Other Teams:
- Work closely with marketing, content, and design teams to ensure alignment between PPC campaigns and overall marketing efforts.
- Collaborate with SEO teams to synchronize strategies.
- Quality Score Improvement:
- Implement strategies to improve Quality Scores in PPC platforms.
- Optimize landing pages and ad relevance to enhance overall campaign performance.
- Compliance and Policy Adherence:
- Ensure compliance with advertising policies and guidelines set by platforms.
- Stay informed about any changes in policies and adjust strategies accordingly.
- Client Communication (if in an agency setting):
- Communicate regularly with clients to provide updates on campaign performance and discuss strategy adjustments.
- Do You have any experience in casting Industry?
- Manufacturing: 10 years (Preferred)
+91 9219869068
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Job Detail
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Job IdJD3244398
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationLucknow, Uttar Pradesh, India
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EducationNot mentioned
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ExperienceYear