Job Description

Hello from GAP Infotech!Years change! Technology Change! Employee Change! but values how you deal people should not change. That is what we have learnt from our parents. Respect! Care! Confidence! Quality! Transparency! that is what we believe as an organization. We have remained the same for the last 12 Years. We are team GAP Infotech. With our 15 years of excellence and unmatched expertise; We aim to offer 360\xc2\xb0 branding solutions. So from building a website for your business to its promotion and branding, trust GAP Infotech for all your requirements. We look forward to your continued support in the years to come.The RoleYou will be responsible for :We are seeking an experienced and results-driven SEO and PPC Expert to join our dynamic marketing team. The ideal candidate will have a strong background in search engine optimization and pay-per-click advertising, with a proven track record of driving growth and achieving measurable results. This role requires strategic thinking, analytical skills, and the ability to execute campaigns that align with our business goals.Key Responsibilities:

• SEO Strategy Development: Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings, drive traffic, and increase conversions.
• On-Page Optimization: Conduct thorough website audits, optimize content, meta tags, and URLs, and ensure that all on-page elements adhere to best practices for SEO.
• Keyword Research: Perform in-depth keyword research to identify high-potential opportunities and guide content creation and optimization efforts.
• Link Building: Develop and execute effective link-building strategies to improve domain authority and search rankings.
• Content Strategy: Collaborate with content creators to develop SEO-friendly content that meets business objectives and aligns with keyword strategies.
• PPC Campaign Management: Plan, execute, and optimize pay-per-click campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
• Bid Management: Monitor and adjust bids, ad copy, and targeting to maximize ROI and achieve desired performance metrics.
• Analytics and Reporting: Track, analyze, and report on SEO and PPC performance using tools like Google Analytics, Google Search Console, and various PPC platforms.
• Competitor Analysis: Conduct regular competitor analysis to identify trends, opportunities, and areas for improvement.
• A/B Testing: Design and implement A/B tests to continuously improve the effectiveness of SEO and PPC campaigns.
• Stay Updated: Keep up-to-date with the latest SEO and PPC trends, tools, and best practices to ensure the company remains competitive in the digital marketing landscape.

• You have at least 5 years experience ideally in Digital Marketing or SEO / SEM within IT industry.
• Experience within would be a strong advantage.
• You are a strong team player who can manage multiple stakeholders
• You possess strong analytical skills and are comfortable dealing with numerical data
• You pay strong attention to detail and deliver work that is of a high standard

• Experience: Minimum of 5 years of experience in SEO and PPC, with a demonstrated ability to drive growth and achieve measurable results.
• Technical Skills: Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz) and PPC platforms (e.g., Google Ads, Bing Ads, Facebook Ads Manager).
• Analytical Skills: Strong analytical skills, with experience in data analysis and reporting using Google Analytics, Google Data Studio, or similar tools.
• Communication: Excellent verbal and written communication skills, with the ability to clearly convey complex strategies to stakeholders.
• Education: Bachelors degree in Marketing, Digital Marketing, Business, or a related field is preferred.
• Certifications: Google Ads Certification, Google Analytics Certification, or other relevant certifications are a plus.

• Strong problem-solving abilities and attention to detail.
• Ability to work independently and as part of a team.
• High level of creativity and ability to think outside the box.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.

• Strong opportunities to progress your career
• Opportunity within a company with a solid track record of performance
• Work alongside & learn from best in class talent

GAP Infotech