Job Description

Note: If you lack experience in managing campaigns related to retro games, video games, or video consoles, please do not apply at all.

Job Summary :

We are looking for a PPC Expert to manage our pay-per-click campaigns, ensuring the highest return on investment (ROI) and effective utilization of our advertising budget. The ideal candidate will have a strong background in managing Google Ads campaigns, Microsoft & FB Ads particularly within the retro gaming industry.

Key Responsibilities :-

• Develop, implement, and manage PPC campaigns on Microsoft ads, Meta & across Google Ads.
• Conduct thorough keyword research and bid management to optimize ad performance.
• Create compelling ad copy and design effective landing pages to maximize conversion rates.
• Monitor and analyze campaign performance using various analytics tools.
• Generate detailed reports on campaign metrics, providing actionable insights and recommendations.
• Stay up-to-date with the latest trends and best practices in PPC and search engine marketing.
• Collaborate with the management teams to align PPC strategies with overall marketing goals.
• Should also have knowledge of Google Merchant Center and data feed management

Job Requirements :

Experience :

• Minimum of 6 years of hands-on experience in managing Google Ads campaigns.

Industry Experience :

• Preferences will be given to those who have gaming industry background.

Skills :

• Proficiency in keyword research and bid management.
• Expertise in creating and optimizing ad copy and landing pages.
• Strong analytical skills to measure and report on campaign performance.
• Knowledge of the latest PPC trends and best practices.

Certifications :

• Master degree in IT/MCS or BCS 4 years program. (Preferences but not mandatory).
• Google Ads certification is preferred.

Personal Attributes :

• Strong attention to detail.
• Excellent problem-solving skills.
• Ability to work independently and as part of a team.
• Strong communication and organizational skills.

Additional:

You must have good USA Customer Targeting and advertising experience.

Knowledge about our products (refer to site www.RetrovGames.Com) . You should actually know about retro video game consoles, you should be familiar with this and know what appeals to our target customers and what makes sense in this niche.

Experience with PPC advertising, primarily google ads but also facebook ads. Plus if have experience with Microsoft / TikTok ads but is not absolutely vital for the job.

Experience with Conversion rate optimization, changes to products details on page and website formats to improve the success of performance

Experience with Social Media Marketing

Experience with SEO Marketing

Experience with team management and collectively running a full marketing department (preferably eCommerce)

Organized, efficient and able to get good results.

Job Type: Full-time

Pay: ?50,000.00 - ?150,000.00 per month

Application Question(s):

• Do you have experience to work on retro games or run video games campaign?