Job Description

We are looking for a highly skilled and experienced PPC Expert to join our digital marketing team. The ideal candidate will have a proven track record of managing and optimizing PPC campaigns across various platforms to drive traffic, generate leads, and maximize ROI.

Responsibilities:

• Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and other platforms.
• Conduct keyword research and selection for PPC campaigns to ensure optimal targeting.
• Write compelling ad copy and create effective landing pages to maximize conversion rates.
• Monitor and analyze campaign performance data to identify trends, insights, and areas for improvement.
• Optimize campaigns by adjusting bids, ad placements, and targeting parameters to achieve the best results.
• Perform A/B testing on ad creatives and landing pages to improve campaign performance.
• Manage budget allocation and ensure efficient use of advertising spend.
• Generate regular reports on campaign performance, including key metrics such as CTR, CPC, CPA, and ROI.
• Stay up-to-date with the latest trends and best practices in PPC and digital marketing.
• Collaborate with the SEO and content teams to align PPC strategies with overall marketing goals.
• Conduct competitor analysis to identify opportunities and threats in the PPC landscape.

Requirements:

• Minimum of 2 years of experience in managing PPC campaigns.
• Proven experience with Google Ads, Bing Ads, and other PPC platforms.
• Strong understanding of keyword research, bid management, and ad copywriting.
• Proficiency in using PPC tools and platforms, such as Google Analytics, Google Tag Manager, and SEMrush.
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• Strong communication and teamwork skills.
• Detail-oriented with strong organizational and time management abilities.
• Bachelor's degree in Marketing, Business, or a related field.

Preferred Skills:

• Experience with other paid advertising platforms (e.g., google Ads, LinkedIn Ads).
• Google Ads and/or Google Analytics certification.
• Familiarity with conversion rate optimization (CRO) techniques.

Job Type: Full-time

Pay: ?8,863.18 - ?30,681.03 per month

Benefits:

• Paid sick time
• Paid time off

Schedule:

• Day shift
• Monday to Friday
• Morning shift

Supplemental pay types:

• Yearly bonus

Experience:

• total work: 1 year (Preferred)

Work Location: In person