Job Description

Job Summary :
We are seeking a detail-oriented and analytical PPC Executive to manage and optimize our pay-per-click advertising campaigns. The ideal candidate will be responsible for creating, implementing, and monitoring strategies that maximize ROI while driving high-quality traffic to our digital platforms.

Key Responsibilities :

• Campaign Management :
• Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, and other platforms.
• Conduct thorough keyword research and selection for campaigns.
• Develop ad copy and creative strategies to enhance performance.
• Optimization :
• Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and ROI.
• Adjust bids, ad placements, and targeting settings to maximize performance.
• A/B test ad creatives, landing pages, and other campaign elements.
• Budget Management :
• Allocate and monitor budgets effectively to ensure optimal use of resources.
• Provide detailed budget forecasts and reporting.
• Performance Tracking and Reporting :
• Use tools like Google Analytics, Google Ads Manager, and other reporting software to track campaign success.
• Generate and present weekly and monthly performance reports with actionable insights.
• Collaboration :
• Work closely with the content, SEO, and design teams to align paid campaigns with broader marketing goals.
• Stay updated on industry trends, platform updates, and new advertising opportunities.

Skills and Qualifications :

• Proven experience in managing PPC campaigns, ideally 2+ years in a similar role.
• Proficiency in Google Ads, Bing Ads, and other PPC platforms.
• Familiarity with Google Analytics and other tracking tools.
• Strong analytical and numerical skills with attention to detail.
• Excellent written and verbal communication skills.
• Certification in Google Ads (preferred).

Key Competencies :

• Results-oriented mindset with a focus on ROI.
• Ability to work independently and manage multiple campaigns simultaneously.
• Creative thinking to develop engaging ad strategies.

Why Join Us?

• Opportunity to work with a dynamic and collaborative team.
• Professional development and learning opportunities.
• Competitive salary and performance incentives.

Job Types: Full-time, Permanent

Pay: ?20,500.72 - ?30,500.36 per month

Schedule:

• Day shift

Experience:

• total work: 1 year (Preferred)

Work Location: In person

Expected Start Date: 23/12/2024