Job Description

We are seeking a talented PPC Specialist to join our dynamic marketing team. As a PPC Specialist, you will be responsible for managing all aspects of pay-per-click advertising campaigns. Your primary focus will be optimizing ad spend, improving ROI, and ensuring campaign success across various digital platforms.

Exp - 3 - 6yrs

Responsibilities:

• Develop PPC strategies to drive quality traffic and conversions
• Create and manage PPC campaigns on Google Ads, Bing Ads, and other platforms
• Perform keyword research and selection for pay-per-click campaigns
• Monitor and optimize campaign performance to achieve KPIs such as CPC, CTR, and CPA
• A/B test ad creatives and landing pages to improve campaign performance
• Analyze campaign data and provide actionable insights and recommendations
• Stay current with PPC trends and best practices
• Collaborate with other teams such as SEO and Content to optimize overall digital marketing efforts

Prepare regular reports on campaign performance

Requirements:

• Proven experience as a PPC Specialist or similar role
• Proficiency in Google Ads (formerly AdWords), Bing Ads, and other PPC advertising platforms
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Experience with A/B and multivariate experiments
• Working knowledge of analytics tools (e.g., Google Analytics, Data Studio)
• Strong analytical skills and data-driven thinking
• Excellent communication and collaboration skills
• Google Ads certification is a plus
• Bachelor's degree in Marketing, Advertising, or a related field
• Immediate Joiners are preferred

Shift Time - 10 - 7 pm

Working Mode - Work from office

Working days - Monday to Friday

Location - Salt Lake, Sec V

Interested candidates mail your CVs to hr(at the rate)ivaninfotech.com

Job Type: Full-time

Schedule:

• Day shift
• Monday to Friday

Experience:

• total work: 1 year (Preferred)

Work Location: In person