Job Description

Job descriptionPosition - EXECUTIVE AMAZON PPCAbout the Company: Join ACPL Exports Pvt. Ltd., India's foremost silver jewellery supplier with a 60-year legacy. ACPL is renowned for its innovative designs and commitment to quality, serving as a leading exporter in the industry.About the Role: EXECUTIVE AMAZON PPC The Company is looking for young and dynamic candidates who has experience of Amazon PPC and independently responsible for the day-to-day delivery of campaigns within budget, including account management and optimization, reporting, achieving KPIs. As an EXECUTIVE specializing in Amazon PPC (Pay-Per-Click) at ACPL Exports Pvt. Ltd., you will be responsible for managing and optimising Amazon advertising campaigns to drive sales and maximize ROI. Your expertise in Amazon PPC will play a crucial role in expanding ACPL's online presence and driving revenue growth on the platform.Functional Parameters1. Campaign Performance: Target: Optimize Amazon PPC campaigns to achieve a minimum ROAS (Return on Ad Spend) of 5X, ensuring effective utilization of advertising budget.2. ACoS Management: Target: Maintain an Advertising Cost of Sales (ACoS) below 20%, balancing ad spend with revenue generated from PPC campaigns.3. Keyword Optimization: Target: Conduct keyword research and optimize PPC campaigns to target high-converting keywords relevant to ACPL's silver jewellery products.4. Bid Management: Target: Implement strategic bid adjustments to optimize ad placements and maximize exposure while minimising CPC (Cost-Per-Click).5. Product Targeting Campaigns: Target: Implement and optimize product targeting campaigns to showcase ACPL's products to relevant audiences based on browsing and purchasing behaviour.6. Competitor Analysis: Target: Conduct regular competitor analysis to identify opportunities and threats, adjusting PPC strategies accordingly to maintain a competitive edge.7. Ad Performance Reporting: Target: Generate regular reports on ad performance metrics, providing insights into campaign effectiveness and areas for improvement.8. Sales and Revenue Growth: Target: Drive a minimum monthly increase of 20% in sales and revenue attributed to Amazon PPC campaigns, contributing to overall business growth.This role offers an exciting opportunity for an ASM/SR.EXECUTIVE specializing in Amazon PPC to leverage their expertise in digital advertising to drive sales and revenue growth for ACPL Exports Pvt. Ltd.'s silver jewellery products on the Amazon platform. Join us and be part of a dynamic team dedicated to innovation and excellence in the jewellery industry. Fundamental Parameters:Experience: Proven work experience for at least 8-10 years as a Sr.Executive/ Asstt. Manager or in a similar role with Excellent written and verbal communication skills who can manage a team of 10 people effectively & make strategy accordingly.Qualification: Strong understanding of Amazon PPC, trends, and best practices, Must be graduate/ MBA Location: Nunhai, Agra. Compensation: Competitive, aligned with industry standards.Gender: Both genders welcome to applyKey Skills Preference: All types of sponsored products ads All types of sponsored brand ads All types of sponsored display ads Competitor Data Analyst Amazon PPC targeting strategy, Keywords and Products Asin Based Define and implement the campaigns category into three parts in amazon ppc Generic (2) Competitor (3) Brand Tools: Helium-10, Jungle Scout, SEO Stack Keywords and ZONGURU Responsible for Demand generation, Revenue & monitoring changes and its impact in product ranking Analysis of the products like ASIN rankings, ratings, customer feedback/reviews, as well as product sales performanceNote: Candidates with experience in the jewellery manufacturing industry are preferred, bringing a unique understanding of the sector's nuances.Motivational Parameters: At ACPL, we take pride in fostering a motivating work culture that promotes growth, teamwork, and excellence. Our commitment to providing the best care extends to our employees, ensuring a supportive and inclusive environment where your skills and dedication are highly valued. Career Graph: Join ACPL Exports Pvt. Ltd., a renowned silver jewelry supplier with a 60-year legacy, as an ASM/SR.EXECUTIVE specializing in Amazon PPC (Pay-Per-Click). In this role, you'll be instrumental in driving sales and maximising ROI through strategic management and optimization of Amazon advertising campaigns.As an EXECUTIVE specializing in Amazon PPC at ACPL Exports Pvt. Ltd., you'll lead the optimization of Amazon advertising campaigns to drive sales and revenue growth for the company's silver jewellery products. Application Process: We invite enthusiastic individuals to apply for the ASM/SR.EXECUTIVE specializing in Amazon PPC position at ACPL Exports Pvt. Ltd. You will be having few Rounds of the Interview after shortlisting and assessment. Join ACPL Exports Pvt. Ltd. as an ASM/SR.EXECUTIVE specializing in Amazon PPC and be part of a dynamic team dedicated to innovation and excellence in the silver jewelry industry. Apply now and take the next step in your career journey with us.Job Types: Full-time, Permanent

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