Job Description

Gashwa technologies is seeking a talented and results-driven PPC manager to manage our pay-per-click campaigns across various platforms. You will be responsible for planning, executing, and optimizing paid search and display campaigns with a focus on generating high-quality leads, improving conversion rates, and driving ROI.

Key Responsibilities

• Campaign Strategy & Management:
• Develop and execute PPC strategies across Google Ads, Bing Ads, Facebook Ads, Instagram, and other digital platforms.
• Perform keyword research and create ad copy for search and display campaigns.
• Manage the end-to-end campaign process from setting up, monitoring, and optimizing campaigns to meet the objectives.
• Optimization & Analysis:
• Continuously optimize PPC campaigns to improve key performance indicators (KPIs), including Click-Through Rate (CTR), Quality Score, Cost Per Click (CPC), and Conversion Rate.
• Analyze performance data to provide actionable insights and recommendations for campaign improvements.
• Conduct A/B testing on ad copy, creatives, landing pages, and bidding strategies.
• Budget Management:
• Manage and allocate the PPC budget effectively to ensure campaigns are cost-efficient and generate a positive return on investment (ROI).
• Track spending and report variances while ensuring campaigns remain within budget.
• Reporting & Insights:
• Generate detailed performance reports on a weekly and monthly basis to share with stakeholders, including click data, conversions, and overall ROI.
• Use Google Analytics and other tools to track, report, and analyze website and campaign performance.
• Collaboration:
• Work closely with the Digital Marketing team, designers, and content creators to optimize ad creatives, landing pages, and marketing strategies.
• Stay up to date with PPC industry trends and platform updates to ensure cutting-edge strategies.

Qualifications & Skills

• Experience:
• 1-2 years of experience in managing PPC campaigns across multiple platforms (Google Ads, Facebook Ads, etc.).
• Skills:
• Proficient in Google Ads, Google Analytics, and other PPC tools (e.g., SEMrush, Ahrefs, etc.).
• Strong analytical skills with the ability to interpret campaign performance data and make data-driven decisions.
• Excellent verbal and written communication skills.
• Ability to work independently and in a team environment.
• Certifications:
• Google Ads Certification and Google Analytics Certification (preferred but not mandatory).

Job Type: Full-time

Pay: ?10,000.00 - ?30,000.00 per month

Schedule:

• Day shift
• Morning shift
• Night shift

Work Location: In person

Job Type: Full-time

Experience:

• total work: 1 year (Preferred)

Work Location: In person