Job Description

A PPC Executive is a crucial member of the digital marketing team responsible for managing and optimizing PPC campaigns.

Key aspects of the job include:

Creating and implementing PPC strategies to achieve campaign objectives. Conducting keyword research and analysis for effective ad targeting. Monitoring and optimizing campaign performance to maximize ROI.

PPC Executive Responsibilities

Job Brief

In this role, a PPC Executive is responsible for:

Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Oversee accounts on search platforms (e.g. Google AdWords, Bing) Be involved in keyword selection and audience targeting Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards) Write attractive and concise copy for adverts Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Find ways to reduce risk of click fraud Keep abreast of PPC and SEM trends

Requirements and Skills

: To excel in the role of a PPC Executive, individuals should possess the following:

Bachelor's degree in Marketing, Advertising, or related field. Proven experience in managing PPC campaigns across different platforms. Working knowledge of analytics tools (Google Analytics, Google Trends, Keyword Planner, WebTrends, etc.) Strong analytical skills with the ability to interpret campaign data. Excellent communication and collaboration skills. Certifications in Google Ads and other relevant platforms (preferred).
Job Type: Full-time

Pay: Up to ?40,000.00 per month

Schedule:

Day shift Monday to Friday Morning shift
Supplemental Pay:

Performance bonus Yearly bonus
Experience:

total work: 1 year (Preferred)
Work Location: In person