Job Description

As a PPC Executive at SNtrix, you will play a key role in planning, executing, and optimizing paid advertising campaigns across various digital platforms. Leveraging your expertise in digital advertising and analytical skills, you will develop and implement strategies to effectively reach target audiences, drive engagement, and generate leads or sales for our clients. You will work closely with our clients and internal teams to understand their business objectives and develop custom advertising solutions that deliver tangible results.

Key Responsibilities:

• Develop comprehensive paid advertising strategies across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, SEO and PPC other relevant channels based on client objectives, target audience, and budget allocation.
• Create and manage paid advertising campaigns, including campaign setup, ad copywriting, creative asset development, audience targeting, bid optimization, and performance tracking.
• Conduct thorough keyword research and competitor analysis to identify opportunities for campaign optimization and improvement.
• Analyze data to identify trends, insights, and areas for optimization.
• Implement A/B testing and experimentation to refine ad creatives, messaging, targeting, and landing page experiences for continuous improvement.
• Collaborate with cross-functional teams, including designers, content creators, and account managers, to ensure alignment and integration of advertising efforts with overall marketing strategies.
• Stay abreast of industry trends, platform updates, and best practices in digital advertising, and proactively recommend new opportunities and tactics to enhance campaign performance.
• Provide regular reports and insights to clients, highlighting campaign performance, key metrics, and recommendations for optimization and future strategy adjustments.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field (or equivalent work experience).
• Proven experience (1-2years) in digital advertising, with a focus on managing and optimizing paid campaigns across multiple platforms (Google Ads, Facebook Ads, etc.).
• In-depth knowledge of digital advertising platforms, ad formats, targeting options, and bidding strategies.
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Facebook Ads Manager) to interpret campaign performance metrics and optimize strategies accordingly.
• Excellent communication and presentation skills, with the ability to effectively articulate campaign strategies, performance insights, and recommendations to clients and internal stakeholders.
• Ability to multitask, prioritize workload, and meet deadlines in a fast-paced environment.

Job Type: Full-time

Pay: ?15,622.43 - ?25,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Sohana, Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 1 year (Required)

Work Location: In person