Job Description

We are seeking a highly skilled and results-oriented PPC (Pay-Per-Click) Specialist to join our dynamic marketing team. The PPC Specialist will be responsible for managing and optimizing our PPC campaigns across various platforms to drive targeted traffic, increase conversions, and achieve our marketing objectives. The ideal candidate will have a deep understanding of PPC strategies, excellent analytical skills, and a proven track record of delivering measurable results.

Responsibilities:

• Develop, implement, and optimize PPC campaigns across multiple platforms such as Google Ads, Bing Ads, and social media advertising channels.
• Conduct keyword research and analysis to identify high-value keywords and opportunities for campaign optimization.
• Create compelling ad copy and design effective ad creatives that resonate with our target audience.
• Monitor campaign performance, analyze key metrics, and identify areas for improvement to maximize ROI.
• A/B testing of ad creatives, landing pages, and other campaign elements to optimize performance.
• Stay updated on industry trends, best practices, and algorithm changes to ensure effective campaign management.
• Collaborate with other members of the marketing team to align PPC strategies with overall marketing objectives and initiatives.
• Generate regular reports on campaign performance and provide insights and recommendations for optimization.
• Proactively identify new opportunities for growth and expansion of PPC efforts, including targeting new audiences and exploring emerging platforms.
• Stay informed about competitor activities and industry developments to maintain a competitive edge in the market.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Proven experience managing PPC campaigns across Google Ads, Bing Ads, and social media platforms.
• In-depth knowledge of PPC principles, strategies, and best practices.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Experience with A/B testing and optimization techniques.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Proficiency in Google Analytics or similar web analytics tools.
• Google Ads certification and other relevant certifications are a plus.
• Ability to multitask, prioritize workload, and meet deadlines in a fast-paced environment.
• Creative thinking and problem-solving skills, with a focus on driving results and achieving objectives.

Job Type: Full-time

Pay: ?11,511.81 - ?35,000.00 per month

Jadwal:

• Day shift
• Morning shift

Tunjangan:

• Paid sick time
• Paid time off

Upah Tambahan:

• Yearly bonus

Experience:

• total work: 1 year (Preferred)

Work Location: In person