Job Summary:
As a PPC (Pay-Per-Click) Executive, you will be responsible for managing and optimizing PPC campaigns to drive traffic, conversions, and revenue for our clients. You will utilize your expertise in platforms such as Google Ads, Bing Ads, and other PPC channels to create, execute, and monitor campaigns. This role requires a deep understanding of PPC strategies, excellent analytical skills, and the ability to stay updated with industry trends and best practices. Responsibilities: 1. Campaign Management:
o Develop, implement, and optimize PPC campaigns across various platforms.
o Conduct keyword research and selection for optimal campaign performance.
o Create compelling ad copy and ensure ad relevance and quality score.
o Manage campaign budgets and bids to maximize ROI.
2. Performance Analysis:
o Monitor campaign performance metrics such as CTR, CPC, CPA, and conversion rates.
o Analyze data to identify trends, insights, and areas for improvement.
o Provide regular reports and recommendations to clients or management.
3. Keyword Research and Expansion:
o Continuously research and identify new keyword opportunities.
o Expand keyword lists and refine targeting strategies based on performance data.
4. Ad Copy Testing and Optimization:
o Conduct A/B testing of ad copy and landing pages to improve performance.
o Implement best practices for ad extensions and ad formats.
5. Competitive Analysis:
o Monitor competitor PPC campaigns and adjust strategies accordingly.
o Identify competitive opportunities and threats.
6. Client Communication:
o Collaborate with clients or account managers to understand business goals and objectives.
o Provide proactive communication and updates on campaign performance and strategy.
7. Stay Updated with Industry Trends:
o Keep abreast of PPC industry trends, developments, and best practices.
o Implement new features and strategies as they become available. Requirements:
\xef\x82\xb7 Bachelor\'s degree in Marketing, Advertising, or related field.
\xef\x82\xb7 Proven experience in managing PPC campaigns across Google Ads, Bing Ads, and other platforms.
\xef\x82\xb7 Strong analytical skills with the ability to interpret data and draw actionable insights.
\xef\x82\xb7 Proficiency in Google Analytics and other relevant analytics tools.
\xef\x82\xb7 Excellent communication and presentation skills.
\xef\x82\xb7 Detail-oriented with the ability to manage multiple projects simultaneously.
\xef\x82\xb7 Google Ads certification is a plus.
\xef\x82\xb7 Experience with bid management tools and automation platforms are desirable.
\xef\x82\xb7 Ability to thrive in a fast-paced, dynamic environment and adapt to changes quickly Job Type: Full-time Pay: \xe2\x82\xb917,000.00 - \xe2\x82\xb925,000.00 per month Schedule:

• Day shift

Experience:

• total work: 1 year (Required)
• PPC Campaign Management: 1 year (Preferred)
• PPC: 1 year (Required)

Location:

• Noida, Uttar Pradesh (Required)

Work Location: In person