Job Description

Role Description:

We are seeking a skilled PPC Executive with minimum 01 year of experience to join our dynamic team.

Responsibilities -

• Develop and execute PPC campaigns across various platforms (Google Ads, Bing Ads, social media platforms, etc.).
• Conduct keyword research, competitor analysis, and audience targeting to create effective campaign strategies.
• Design and optimize ad creatives for maximum engagement and conversion.
• Set up and configure PPC campaigns, including ad groups, keywords, and targeting parameters.
• Implement tracking mechanisms (e.g., conversion tracking, UTM parameters) to measure campaign performance.
• Monitor and adjust bid strategies to optimize for key performance indicators (KPIs) such as click-through rate (CTR), cost-per-click (CPC), and conversion rate.
• Manage and allocate budgets effectively to achieve campaign objectives.
• Regularly analyze campaign performance data and metrics.
• Prepare and present detailed reports outlining key insights, trends, and recommendations for improvement.
• Conduct A/B testing of ad variations, landing pages, and other elements to identify and implement performance enhancements.
• Stay informed about industry trends, algorithm updates, and new features on advertising platforms.
• Implement best practices and apply emerging strategies to stay competitive.
• Work closely with other digital marketing teams, such as SEO and content marketing, to ensure cohesive strategies.
• Collaborate with graphic designers and content creators for the development of ad creatives.

Requirements & Skills -

• Communicate with clients to understand their business goals and objectives.
• Provide regular updates on campaign performance and discuss optimization strategies.
• Stay abreast of changes in the digital marketing landscape and continuously upgrade skills through training and certifications.
• Bachelor's degree in marketing, advertising, business, or a related field.
• Proven experience in managing PPC campaigns with a track record of achieving positive ROI.
• Proficient in using PPC tools and platforms such as Google Ads, Bing Ads, and social media advertising interfaces.
• Strong analytical and problem-solving skills.
• Excellent communication and reporting skills.

Job Types: Full-time, Permanent

Pay: ?300,000.00 - ?360,000.00 per year

Benefits:

• Flexible schedule
• Paid sick time

Schedule:

• Morning shift
• Weekend availability

Education:

• Bachelor's (Preferred)

Experience:

• total work: 1 year (Preferred)

Work Location: In person