Job Description

Title: PPC(Pay Per Click) SpecialistLocation: Mohali, PunjabExperience: 2-3 YearsShift: (UK Shift)Qualification: Graduation with relevant experience and Certifications. MBA is an added advantage.Minimum Skills Required:2 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)Experience with website analysis using various analytics tools including Google Analytics and internal reporting tools.Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, FB ads, etc).AdWords / Bing certification is a plus.Basic knowledge of paid video marketing.Ability to work in a flexible work schedule.Hubspot CRM knowledge/experience added advantage.Role & Responsibilities:Plan and form effective paid search strategiesRun and optimize different PPC (Pay per click) campaignsRun and optimize video marketing campaignsManage ad accounts on multiple platforms like Google Ads, Bing, FB, LinkedIn, Twitter, Instagram, etc.Plan a budget and monitor bids to increase ROITrack KPIs to evaluate performance and pinpoint issuesDeliver reports for administration and managementCompose appealing and brief copies for advertsDiscover approaches and ways to decrease the risk of click fraudStay up to date with PPC (Pay per click) advertising and SEM (Search Engine Marketing) trendsMaintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metricsCommunication with team and management on project development, timelines, and resultsNegotiate/close deals and handle complaints or objections

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