Develop and implement PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels.
Conduct keyword research, ad copy creation, and bid management to optimize campaign performance and achieve target objectives.
Monitor and analyze campaign performance metrics, including click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
Identify trends and insights to improve campaign performance and drive continuous optimization.
Collaborate with the marketing team to align PPC strategies with overall marketing goals and initiatives.
Stay updated on industry trends, best practices, and algorithm changes to maintain competitive advantage in PPC advertising.
Conduct A/B testing and experiments to evaluate different ad creatives, landing pages, and targeting strategies.
Generate regular reports and presentations to communicate campaign performance and recommendations to stakeholders.
Work closely with graphic designers and content creators to develop compelling ad creatives and landing pages.
Ensure compliance with advertising policies, regulations, and guidelines set by relevant platforms and authorities.
Qualifications:
Bachelor\'s degree in Marketing, Advertising, Business, or related field.
Proven experience in managing PPC campaigns, preferably in the healthcare or medical device industry.
Strong understanding of PPC concepts, platforms, and tools, including Google Ads, Bing Ads, Google Analytics, and ad management platforms.
Excellent analytical skills with the ability to interpret data and draw actionable insights.
Proficiency in Microsoft Excel for data analysis and reporting.
Creative mindset with the ability to develop engaging ad copy and creative assets.
Detail-oriented approach with strong organizational and time management skills.
Effective communication and collaboration skills to work cross-functionally with internal teams.
Google Ads certification or other relevant certifications would be an advantage.
Salary: Competitive salary commensurate with experience and skills. Job Types: Full-time, Permanent Salary: From 15,000.00 per month Benefits:
Health insurance
Life insurance
Provident Fund
Schedule:
Day shift
Morning shift
Night shift
Rotational shift
Supplemental pay types:
Yearly bonus
Experience:
PPIC Executive: 1 year (Required)
Work Location: In person
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