Job Description

Designation: PPC Executive (SEO/PPC)

Location : Ahmedabad (WOF)

Experience : 0-1 year

• Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients
• Craft and manage PPC campaigns in Google Adwords, Microsoft Advertising, LinkedIn, Facebook and Twitter, and ABM platforms
• Define content development, syndication, distribution, and link-building strategies
• Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices
• Analyze and translate data from web analytics into actionable plans
• Advise clients on SEO best practices
• Create digital marketing plans and discuss them with clients and prospects, in collaboration with an account manager.
• Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients' overall digital marketing goals and plans.
• Build and optimize powerful B2B campaigns in Google, Bing & Yahoo across several partners to build brand and interest for our clients, who primarily serve niche markets and industries
• Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.
• Manage digital advertising budget and spend, including bid management
• Execute bid changes based on pacing and performance
• Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
• Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.
• Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners.
• Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful
• Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals
• Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients' digital ecosystems
• Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects
• Ensure alignment between paid search and organic search strategies
• Advise on content types, topics, and keywords to explore to maximize clients' search rankings
• Provide training to others in the organization on issues important to SEO
• Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients.
• Estimate, strategize and support the sell-in of new SEO initiatives, in conjunction with sales and account team members
• Develop working plans for upcoming and in-motion SEO engagements (weekly/monthly resource planning, initiative prioritization, key milestones, etc.) in collaboration with the project management team
• Assign and oversee skill level-appropriate SEO tasks/responsibilities for other team members
• Work with the Windmill leadership team to continuously evolve Windmill's digital marketing offering.

Specific Skills

• Bachelor's Degree
• Passion for digital marketing
• 5+ years experience with SEO, PPC and/or social media marketing
• Demonstrated success managing accounts for multiple partners or divisions
• Familiarity with popular Content Management Systems such as WordPress, Shopify, Magento, HubSpot, etc.
• Advanced knowledge of analytics platforms such as Google Analytics, Google Keyword Planner, Google Search Console, Google PageSpeed Insights, Google Data Studio, Hubspot, and other third-party SEO reporting tools (Moz, Spyfu, SEMrush, etc.).
• Knowledge of HTML, CSS, XML, client and server-side technologies a plus
• Knowledge of the Google Ads, Microsoft Advertising, FaceBook, LinkedIn advertising platforms
• Google AdWords and Google Analytics certifications a plus
• Proficiency in Microsoft Excel and Google Apps
• Experience working with mid-sized B2B brands in our target industries (technical, industrial, life sciences, manufacturing) a plus
• Deep experience with inbound strategies is required; experience with ABM and sales/marketing alignment is a plus.
• Ability to build reporting based off web behavior and key SEO metrics
• Strong creative aptitude, including a keen eye for design and copywriting
• Strong visual and verbal presentation skills
• Experience building relationships internally and externally, and the ability to collaborate effectively and manage multiple partners
• Working knowledge of lead generation website and eCommerce best practices
• Strong knowledge of the web development process and fundamentals of digital marketing
• Ability to manage multiple projects at once, including the capability to balance competing priorities in a fast-paced environment
• Problem-solving mindset with high attention to detail
• Proven ability to interact & collaborate across multiple disciplines to accomplish a common goal
• Able to effectively operate and complete complex tasks with minimal oversight
• Comfort with and a desire to support new business initiatives a plus
• Proven experience effectively managing and mentoring team members a plus
• Agency experience a plus
• Proven track record of successfully presenting search data and recommendations to clients in an approachable, expert way.

Apply to be a Digital Marketing SEO/PPC Specialist at Windmill

Benefits

5 days working

Flexible timing

Thanks

Yamini

HR Manager

Job Types: Full-time, Fresher

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)