Job Description

We are Looking for a PPC(Pay Per Click) Specialist to Join our Marketing Team:

Experience: 2 Years

Shift: (UK Shift)

Qualification: Graduation with relevant experience and Certifications. MBA is an added advantage.



Role & Responsibilities:


• Plan and form effective paid search strategies
• Run and optimize different PPC (Pay per click) campaigns
• Run and optimize video marketing campaigns
• Manage ad accounts on multiple platforms like Google Ads, Bing, FB, LinkedIn, Twitter, Instagram, etc
• Plan a budget and monitor bids to increase ROI
• Track KPIs to evaluate performance and pinpoint issues
• Deliver reports for administration and management
• Compose appealing and brief copies for adverts
• Discover approaches and ways to decrease the risk of click fraud
• Stay up to date with PPC (Pay per click) advertising and SEM (Search Engine Marketing) trends
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Communication with team and management on project development, timelines, and results
• Negotiate/close deals and handle complaints or objections

Minimum Skills Required:


• 2 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
• Experience with website analysis using various analytics tools including Google Analytics and internal reporting tools.
• Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, FB ads, etc).
• AdWords / Bing certification is a plus.
• Basic knowledge of paid video marketing.
• Ability to work in a flexible work schedule.
• Hubspot CRM knowledge/experience added advantage.