Job Description

Company Overview

IT Path Solutions Pvt. Ltd. is a pioneering and award-winning offshore web and mobile app development company with a global presence in the USA, UK, and India. Our mission is to deliver top-notch end-to-end app development services to clients worldwide. With expertise in various technologies, we transform ideas into innovative digital solutions.

Job Overview

We are seeking a PPC Analyst to join our team at IT Path Solutions Pvt. Ltd. in Ahmedabad, Gujarat, India. As a PPC Analyst, you will be responsible for managing and optimizing pay-per-click advertising campaigns across various platforms. This is a full-time position ideal for someone with 1 to 3 years of experience in PPC marketing.

Qualifications and Skills

• 1-3 years of experience in managing PPC campaigns
• Proven track record of improving campaign performance and achieving target KPIs
• In-depth knowledge of Google Ads and Bing Ads platforms
• Familiarity with social media advertising platforms, such as Facebook Ads and LinkedIn Ads
• Strong analytical skills and ability to interpret data and generate actionable insights
• Proficiency in keyword research and competitor analysis tools
• Experience in A/B testing and landing page optimization
• Excellent written and verbal communication skills
• Detail-oriented with strong organizational and time management skills
• Certifications in Google Ads or other PPC platforms is a plus

• Manage and optimize pay-per-click advertising campaigns across platforms such as Google Ads, Bing Ads, and social media platforms
• Conduct keyword research and competitor analysis to identify trends and opportunities
• Create compelling ad copies and landing pages to improve campaign performance
• Monitor and analyze campaign performance, including click-through-rate (CTR), conversion rate, and return on ad spend (ROAS)
• Identify and implement optimization strategies to improve campaign performance
• Track and report on key performance metrics, providing insights and recommendations to the marketing team
• Stay updated with industry trends, new features, and advertising best practices
• Collaborate with the marketing team to align PPC strategies with overall marketing objectives and goals
• Manage PPC budgets and allocate funds effectively to maximize ROI
• Stay up-to-date with the latest PPC tools and technologies

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