Job Description

Position:

PPC Ads Expert

Location:

4th Floor, Continental Tower, Phase 8B, Sector 74, Mohali

Job Type:

Full-time

Experience:

3+ years in PPC Advertising

Job Summary:

We are looking for a

highly skilled PPC Ads Expert

who can independently plan, execute, and optimize

paid advertising campaigns

across

Google Ads, Facebook Ads, LinkedIn Ads, Instagram, and YouTube

. The ideal candidate should have expertise in

campaign setup, keyword research, bid strategy, audience targeting, A/B testing, and conversion optimization

to maximize ROI.

Key Responsibilities:

Google Ads & Search Engine Marketing (SEM):

Plan, execute, and manage

Google Search, Display, Shopping, and Video ad campaigns

. Conduct

in-depth keyword research

and create high-converting ad copies. Optimize campaigns for

Quality Score, Ad Rank, and lower CPC

. Implement

Google Tag Manager, conversion tracking, and retargeting strategies

.

Social Media Paid Advertising:

Set up and optimize

Facebook, Instagram, LinkedIn, and YouTube ad campaigns

. Create and test

lookalike audiences, custom audiences, and interest-based targeting

. Develop

A/B testing strategies

for ad creatives, copies, and CTAs. Monitor

CTR, CPC, CPM, and ROAS

to optimize performance.

Landing Page & Conversion Rate Optimization (CRO):

Work with designers and developers to create

high-converting landing pages

. Optimize ad funnels for

maximum lead generation and conversion

. Implement

heatmaps, session recordings, and user behavior tracking

.

Budgeting & Performance Analysis:

Manage ad budgets efficiently to

maximize ROI

. Prepare

weekly/monthly reports

with performance insights and optimization strategies. Stay updated with the

latest PPC trends, bidding strategies, and ad platform updates

.

Requirements:

3+ years of hands-on experience

in PPC advertising (Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads). Proven track record of

managing high-budget campaigns

with strong ROI. Strong knowledge of

Google Ads Manager, Meta Ads Manager, and LinkedIn Campaign Manager

. Expertise in

conversion tracking, pixel setup, and retargeting strategies

. Experience with

landing page builders (Unbounce, Leadpages, ClickFunnels, etc.)

. Strong analytical skills with

Google Analytics, Google Tag Manager, and Looker Studio

. Ability to work independently and

drive revenue growth through paid ads

.
Job Types: Full-time, Permanent

Benefits:

Paid sick time
Schedule:

Day shift Fixed shift Morning shift
Supplemental Pay:

Performance bonus
Work Location: In person

Job Types: Full-time, Permanent

Pay: ?12,022.74 - ?30,000.00 per month

Benefits:

Paid sick time
Schedule:

Day shift Fixed shift Morning shift
Work Location: In person