Job Description

Overview:is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn moreOur powerful, culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. are integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. Responsibilities:Responsibilities
Responsible for the overall operations in organization responsible for marketing program and initiative managements to grow orders from commercial and new logo accounts by deploying reputation, demand generation and engagement programs through digital and physical tactics with strong alignments and collaborations with regional sales and SEO.Achieve order growth from commercial and new logo accounts in India and Asia Pacific region: Achieving order growth through commercial and new logo accounts is the highest priority. Working with Keysight Global Marketing\xe2\x80\x99s campaign team, sales partners and other functions, develop and execute order growth strategies.Decide marketing priority, plan marketing strategies and execute marketing programs for Keysight\xe2\x80\x99s Major Industries: Keysight and Asia Pacific\xe2\x80\x99s major industries and priority markets are aerospace and defense, automotive, wireless and wireline / AI data center plus semiconductor and quantum ecosystem and supply chain. You are responsible for do the right things by doing things right.Strong regional sales and solution engineering organization (SEO) Alignment for Marketing Strategies and Tactics: One of key responsibilities of field marketing is a tight alignment with regional sales and SEO. Please make sure your plans and strategies are aligned with sales and SEO as well as complement their short coming areas.Digital marketing fist, data first: Keysight Global Marketing (KGM) leads Keysight with digital marketing and is determined to be data savvy, data driven. You are responsible to lead your team to make decisions and priorities based on data as well as make necessary corrections if otherwise.Drive innovations from your team and development of your team members: One of key priorities of Asia Pacific Marketing is \xe2\x80\x9cdrive innovations\xe2\x80\x9d. Foster the innovative mindset to yourself and to your team. Innovations must be leveraged and scaled, so lead your team to share your team\xe2\x80\x99s innovations.Contributions to Keysight Global Marketing (KGM) and Asia Pacific Marketing (APM) via Tight Collaborations / Teamwork: Active participation in APM and KGM cross functional projects and initiatives.Other responsibilities: You are responsible for weekly, monthly and quarterly reports. Be active member of Asia Pacific Marketing staff meeting and monthly APM all-hands and other meetings. Qualifications:

• Bachelor, master\xe2\x80\x99s degree or equivalent plus 5+ years of relevant experience as a first level manager preferred.
• 10+ year experiences in marketing. Known marketing basics such as STP, 3C and 4P.
• Must have breath and deep knowledge in the field marketing and marcom operations.
• Must have strong understanding of Keysight focused industry markets and customers in India. Preferred to have the same for Asia Pacific region.
• Fluent in English speaking and writing. Japanese and/or Korean language skillset are strong differentiators.
• Experienced and comfortable with marketing-technology (Mar-Tech) tools. Data oriented / driven mindset. Preferred to be experienced in SFDC, Eloqua, DOMO or equivalent marketing automation and Mar-Tech tools.
• 2+ years of an international people management experience. If not, must have 5+ years of international team collaboration experience.
• Proven communication, problem solving and negotiation skillset in an international environment
• Ability to travel within Asia Pacific regions (India, Japan, Korea and South Asia Pacific)

***Keysight is an Equal Opportunity Employer.***

Keysight Technologies