- Creating and implementing strategic marketing plans to achieve corporate objectives for healthcare products and services- Identifying target audiences and developing marketing plans with specific objectives across different channels and segments- Developing and managing marketing budgets- Analyzing customer behavior and adjusting email and advertising campaigns accordingly- Overseeing the design and production of promotional materials- Collaborating with various internal teams (including clinicians, product development, and sales) to develop a cohesive and successful marketing strategy- Measuring and reporting on the performance of marketing campaigns, gaining insight and assessing against goals- Planning and executing initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.)- Staying up-to-date with changes in the healthcare industry, ensuring marketing efforts are relevant and competitive- Developing relationships with key stakeholders, both internal and external, to help amplify marketing efforts (ref:updazz.com)
updazz .com
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