Job Description

Basic Functions/Job Responsibility:Delegate Identification and Targeting:- Identify and prioritize target audiences for each event based on industry trends, event themes, and strategic goals.- Develop comprehensive delegate profiles to understand their needs, preferences, and pain points.- Utilize market research and data analysis to identify potential delegates and opportunities.Delegate Acquisition Strategies:- Develop and implement effective delegate acquisition strategies, including email marketing, direct mail, social media campaigns, and telemarketing.- Create compelling marketing materials, such as invitations, brochures, and presentations, to attract and engage potential delegates.- Leverage digital marketing tools and platforms to reach a wider audience and track campaign performance with in-house marketing teamRelationship Building and Management:- Build strong relationships with key stakeholders, including senior industry leaders, potential sponsors, and partners.- Actively engage with potential delegates through personalized communication and follow-up.- Address delegate inquiries and concerns promptly and professionally.Event Promotion and Marketing:- Collaborate with the marketing team to develop and execute comprehensive event marketing plans.- Identify and leverage opportunities for event promotion through industry events, publications, webinars, and social media.- Monitor event registration and attendance trends, and make adjustments to the acquisition strategy as needed.Data Analysis and Reporting:- Track and analyse key metrics, such as conversion rates, registration numbers, and delegate demographics.- Generate regular reports on delegate acquisition performance and provide actionable insights to improve future efforts.- Utilize data-driven insights to optimize marketing campaigns and delegate acquisition strategies. Success Measures:- Delegate Revenue that meets agreed targets- Increase in the number of non-tech and non-member companies as clientsKnowledge, Skills, Qualifications, Experience:- Master's degree in Marketing, Business Administration, or a related field. - 7+ years of experience in delegate acquisition, event marketing, or a similar role.- Proven track record of successfully acquiring and retaining delegates for large-scale events. - Strong understanding of marketing principles and techniques, including digital marketing.- Excellent communication, interpersonal, and presentation skills.- Proficiency in Excel, Canva/PPT, CRM and marketing automation tools- Digital Marketing: Expertise in email marketing, social media marketing, and content marketing. - CRM Systems: Proficiency in using CRM software to manage and track delegate interactions. - Data Analysis: Ability to analyze data and draw insights to inform decision-making. - Project Management: Strong organizational and time management skills to manage multiple projects simultaneously. - Problem-Solving: Ability to identify and resolve challenges effectively. - Adaptability: Flexibility to adapt to changing priorities and deadlines.- Negotiation Skills: manage internal and external stakeholders along with vendors- Open to Travel: Able to meet clients and travel for outstation meetings and events (ref:updazz.com)

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