Job Description

Performance Marketing- Mumbai- E-CommerceRole - Performance Marketing managerExp - 5- 15 yearsSkills and Qualifications :- Bachelor\'s/PG degree in marketing, advertising, or communications.- Successful track record in senior marketing roles and creating marketing campaigns.- Excellent leadership, communication, and decision-making skills.- Experience with digital and print marketing, content marketing, and social media marketing.- Proven ability to plan and manage budgets.:- Plan and execute all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns.- Designing; building and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan.- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).- Optimise install campaigns to improve cost per install, installation rates, and post install performance.- Manage all the programmatic campaigns - from ideation to media planning and optimization.- Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.- Identify trends and insights, and optimize spend and performance based on the insights.- Plan, execute, and measure experiments and conversion tests.- Collaborate with internal teams to create landing pages and optimize the user experience.- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.- Instrument conversion points and optimizes user funnels.- Managing budgets and finances for digital marketing initiatives for the organization.- Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate channels and google SEM.- Hands-on experience in designing and launching digital media campaigns across digital platforms such as Facebook, Google, RevX, Criteo, etc. for the eCommerce industry.- Hands-on experience in using analytics tools like Clevertap, Appsflyer, and Adobe Analytics.- Strong orientation towards data gathering, problem-solving, experimenting, and iterating with the results, to arrive at the right solution.- Customer-centric and problem-solving mindset.- Experience in optimizing landing pages and user funnels.- Experience with A/B and multivariate experiments.- Experience in setting up and optimizing Google Adwords campaigns

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