Job Description

• Build and manage paid acquisition campaigns across various channels including social, SEM, and display to drive revenue for our clients.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics and Google Tag Manager.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
• Work with creative and marketing teams to test strategies and innovation.
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualifications

• Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
• In-platform execution experience setting up campaigns in LinkedIn campaign Manager, Facebook Business Manager, Google Ads, Microsoft Ads, Capterra/Gartner/Software Suggest.
• Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders.
• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
• At least 4 years of relevant experience in performance marketing.

Skills

• Performance Marketing
• Digital Marketing
• SEM and SMM
• Paid Search
• Competitive Analysis
• Remarketing Ads
• Display Advertising
• PPC
• Marketing Automation
• Reporting

Job Types: Full-time, Permanent

Pay: ?45,000.00 - ?50,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift
• Fixed shift
• Monday to Friday
• Morning shift