Job Description

? Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.

? Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

? Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.

? Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

? Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

? Work with creative and marketing teams to test strategies and innovation.

? Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Who are we looking for?

? Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.

? In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.

? Experience in a mobile automation / CRM tools will be helpful ? Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders.

? Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

? Proven track record of building and scaling acquisition campaigns with a strong focus on ROI. ? Outstanding presentation skills.

? Excellent written and verbal communication skills. ? Strong project management skills. ? Critical thinker and creative.

? Bachelor's/Post Graduate degree in Marketing or relevant field.

About Us:

? Amarujala.com and the app have a reach of over 65+ million unique worldwide visitors and more than 300 million video views per month.

? It has an active social media presence, with over 8.5 million Facebook followers, 4.5 million YouTube subscribers, 1 million Instagram followers and, 2.1 million Twitter followers.

? AUW offers AmarUjala mobile app in the Hindi language for both Android and Apple users to make it easier for the audience to consume the content.

Job Types: Full-time, Permanent

Pay: ?600,000.00 - ?800,000.00 per year

Benefits:

• Health insurance
• Life insurance
• Provident Fund

Schedule:

• Morning shift

Work Location: In person