Job Description

Company OverviewLevel Up HR Solutions is your gateway to transformative talent acquisition. More than a recruitment agency, we are architects of successful careers and catalysts for organizational growth. Serving businesses in both India and the UAE, we ensure comprehensive support across borders. Based in Kerala, India, we specialize in Human Resources Services.Job OverviewAs a Performance Marketing Specialist at Level Up HR Solutions, you will play a vital role in driving our digital marketing initiatives. The ideal candidate should have 4 to 6 years of relevant work experience.Job Responsibilities:

• Digital Advertising Platforms: Expertise in Google Ads, Facebook Ads Manager, and LinkedIn Ads for targeted campaign creation and management.
• Data Analysis: Proficient in analyzing data through Google Analytics to derive

actionable insights.

• PPC Campaign Management: Skilled in managing PPC campaigns with a focus on

keyword research, bid management, and ad copywriting to drive targeted trafficand conversions.

• Budget Management: Effective in managing advertising budgets to optimize

spend and achieve campaign objectives within allocated resources.

• A/B Testing: Experienced in conducting A/B tests to compare different ad

variations or landing page designs, identifying the most effective strategies.

• Tracking Software: Hands-on experience with Google Analytics, Google Tag

Manager, and other tracking softwareQualifications and Skills

• Proven experience of 4-6 years in performance marketing or related field.
• Strong proficiency in digital strategy to enhance online presence and drive conversions.
• Expertise in Google Analytics for tracking and reporting on marketing campaign performance.
• Experience with A/B testing methodologies to optimize campaign performance.
• Proven ability in managing PPC campaigns, including Google Ads, and other platforms.
• Competent in budget management to ensure cost-effective marketing solutions.
• Knowledge of Google Tag Manager for effective tag handling and tracking.
• Skills in keyword research to identify and utilize high-performing search terms.
• Copywriting abilities to create compelling and effective ad copies and campaigns.

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