Performance Marketing Specialist
Year Bengaluru, Karnataka, India
Job Description
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Position Overview:
Performance Marketing Specialists will be tasked with the development, implementation, and enhancement of online advertising campaigns with the objective of generating quantifiable business outcomes. A candidate who is proficient in utilizing digital marketing tools and platforms to accomplish specific goals, including but not limited to increased sales, lead generation, and brand visibility, will be data-driven and results-oriented.s:
Performance Marketing Specialists will be tasked with the development, implementation, and enhancement of online advertising campaigns with the objective of generating quantifiable business outcomes. A candidate who is proficient in utilizing digital marketing tools and platforms to accomplish specific goals, including but not limited to increased sales, lead generation, and brand visibility, will be data-driven and results-oriented.s:
- Develop and implement comprehensive digital marketing strategies across various channels (e.g., PPC, social media, display advertising) to meet or exceed specific performance targets.
- Oversee the daily implementation of marketing campaigns, encompassing tasks such as ad creation, targeting, and budget allocation.
- Collaborate with product, sales, and other marketing teams to ensure that performance marketing activities are aligned with overall project objectives.
- Engage in collaborative creative brainstorming sessions to generate innovative ideas for campaign themes and strategies.
- Perform a competitive analysis in order to establish a benchmark for performance and identify new opportunities for growth.
- Maintain current knowledge of performance marketing industry trends, best practices, and emerging technologies.
- Build direct relationships with our audiences through community management. Share any learning internally with teams.
- At least possess a bachelor's degree in Marketing, Business, or a related field.
- Detailed-oriented and good communication skills with willingness to learn in a fast-moving environment.
- Strong analytical skills and proven ability of data-driven decision-making.
- Minimum of 2 years experience in performance marketing or digital marketing roles
- Proficient in using digital marketing platforms (e.g., Google AdWords, Facebook Ads Manager, Tik Tok Ads Manager, Native Platform), analytics tools (e.g., Google Analytics), and SEO best practices.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously..
- Ability to work both independently and within a team.
- Experience in managing social/content accounts (either personal or business accounts).
- An understanding of social media analytics and how to apply learnings from this.
- A deep understanding of social commerce and the wider social and media landscape.
- A proven ability to problem solving and change approaches with trends.
- Monday to Friday
- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)
- Bachelor's (Preferred)
- performance marketing or digital marketing roles: 2 years (Preferred)
- Provident Fund
- Day shift
- Monday to Friday
- total work: 3 years (Required)
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Job Detail
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Job IdJD3322900
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationBengaluru, Karnataka, India
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EducationNot mentioned
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ExperienceYear