Job Description

Company Description
Founded in 2018, Lokal is on a mission to strengthen hyperlocal communities by enabling its mostly non-English users to share, interact and transact in their regional language. Lokal users gain access to hyperlocal information such as daily commodity prices, local jobs, real estate, matrimonial, local business advertorials and classifieds which would otherwise be scattered across local newspapers. The app is available in Kannada, Telugu, Tamil, Malayalam and Marathi, and has 10 million downloads with a presence in 100+ districts across South India. Having achieved unmatched user density in deep tier 2 & 3 locations in India, Lokal has been supported by marquee investors, namely 3one4 Capital, India Quotient, Y Combinator.


What you\xe2\x80\x99ll be doing:

• Primarily implementing, optimising and managing large scale digital campaigns, on Facebook and Google UAC across multiple states based on the set KPI\xe2\x80\x99s.
• Funnel conversion improvement via marketing campaigns and sharing the insights with the concerned functions and work in collaboration.
• Actively keep an eye on the market trends and leverage it for scale.
• Experimenting with new channels of acquisition.

• 2-3 years of experience in paid marketing campaigns for App Acquisition on Facebook and Google.
• Handled high marketing budgets.
• At least 6 months of experience in Affiliate marketing.
• Experience with MMP attribution platforms like Appsflyer, Singular, adjust, branch etc.
• Analysed large data sets to formulate strategies for campaigns.
• Creative and copywriting skills that are born out of strong analytical decisions.
• Will be an added advantage if you are coming from a B2C Organisation for a customer centric approach.
• Literacy (reading and writing) in Telugu.

• Are a highly goal oriented individual and take ownership of your tasks.
• Strong at execution, with the mentality of getting things done effectively and efficiently.
• Are comfortable with new problem statements and you are eager to learn.
• have excellent communication skills.
• Worked at a startup, so the fast paced environment isn\xe2\x80\x99t surprising.