Performance Marketing Specialist
Year Ballygunge, Kolkata, West Bengal, India
Job Description
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We are seeking an experienced and motivated Performance Marketer to join our team. The ideal candidate will have a passion for digital marketing and a proven track record of managing successful ad campaigns. This role requires a strategic thinker who can head campaigns, drive engagement, and execute daily social media activities across multiple accounts.Key Responsibilities:Performance Marketing & Ad Campaigns:
- Plan, execute, and optimize performance marketing campaigns on Meta (Facebook, Instagram) and Google platforms.
- Monitor and analyze campaign performance, making data-driven decisions to improve ROI.
- Manage budgets, bidding strategies, and audience targeting to maximize campaign effectiveness.
- Post daily content across various social media accounts, ensuring consistent brand messaging and engagement.
- Schedule and publish posts, monitor engagement, and respond to comments and messages in a timely manner.
- Lead the development and execution of marketing campaigns from concept to completion.
- Collaborate with the creative team to develop engaging content and visuals for campaigns.
- Help in strategizing, planning, and driving engagement for social media accounts.
- Generate regular reports on campaign performance, providing insights and recommendations for improvement.
- Track key performance metrics and ensure alignment with overall business objectives.
- 2-3 years of experience in performance marketing, with a strong understanding of Meta and Google advertising platforms.
- Proven experience in managing social media accounts and driving engagement through strategic content posting.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and organizational skills.
- Creative mindset with the ability to develop engaging content and campaign ideas.
- Proficiency in using digital marketing tools and platforms.
- Paid sick time
- Paid time off
- Performance bonus
- Ballygunge, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)
- Higher Secondary(12th Pass) (Preferred)
- total work: 2 years (Preferred)
- Social media marketing: 1 year (Preferred)
- Digital marketing: 1 year (Preferred)
- Performance marketing: 1 year (Preferred)
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Job Detail
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Job IdJD3332169
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationBallygunge, Kolkata, West Bengal, India
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EducationNot mentioned
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ExperienceYear