Job Description

Position Summary:

We are seeking a results-driven Performance Marketing Specialist to join our team. The successful candidate will be responsible for developing, executing, and optimizing digital marketing campaigns to drive conversions, sales, and revenue growth. The ideal candidate will have a strong understanding of digital marketing channels, data analysis, and campaign optimization techniques.

Roles and Responsibilities:

? Support ongoing revenue and customer growth goals through effective planning and campaign execution.

? Lead all lead generation and web customer acquisition efforts via Hubspot

? Be an account-based marketing champion and create a bas

e for scaling this. Account based marketing for Finance, FinTech, Banking, Maritime, Logistics Tech will be a plus but not mandatory.

? Create a monthly demand generation plan and budget for exec. approval and in line with quarterly revenue and business KPIs.

? Create, launch and optimize ROI on all paid campaigns and provide regular reporting on performance against targets.

? Collaborate with the product, sales and customer success on new messaging and offers for demand generation.

? Implement and manage methodologies/ cross platform performance measurement as needed to optimise against key metrics such as CAC, LTV and Churn.

Experience Required:

? Minimum of 4-5 years' experience in B2B lead generation and customer acquisition marketing for a B2B SaaS or technology business. Experience in a maritime tech environment is highly desirable.

? Demonstrable experience of creating marketing assets such as landing pages, ad posts, email templates. Creative and design experience will be excellent.

? Looking for a Hubspot Guru who can run ABM & Target account campaigns. 4 years of experience in using Hubspot, Salesforce and other sales and marketing platforms. (i.e MailChimp, ChartMogul, GA).

? Experience sourcing data and using Apollo.io, D&B Hoovers, ZoomInfo, data scraping tools etc.

? A good level of proficiency with managing and interpreting campaign data - budgeting, reporting, analysis, troubleshooting, optimization

? Strong verbal and written communication skills essential

? Passionate, ability to learn fast, balance priorities, and meet deadlines

About Aumni Techworks:

Established in 2016, Aumni Techworks partners with its multinational clients to incubate and operate remote teams in India using the AumniBOT model. With a team of 250 and growing, our mission is to provide a quality alternative to project-based outsourcing.

Benefits of working at Aumni Techworks:

? No politics, no bench, voice your opinion, flat hierarchy, and global exposure.

? Work environment to re-live our fun college days (awarded as Best culture by Pune Mirror)

? Recharge frequently with Friday socials, dance classes, theme parties and monsoon picnic.

? Breakout spaces at the office - Gym, Pool, TT, Foosball and Carrom

? Health focused - Insurance coverage and get in shape with AumniFit (Do not miss our 4 PM plank!)

Job Type: Full-time