Job Description

Performance Marketing - Manager - User Growth About Us: Paytm is India\'s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Net banking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks\' financial instruments. To further enhance merchants\' business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners. About Team: Growth marketing team at Paytm performs these critical functions for our platform: 1. Traffic allocation to various growth use cases like payments, commerce, financial services according to user current interest and also propensity to adopt new use cases 2. Enhancing growth as a product platform with real time targeting, building a 360-degree customer profile and enhancing reach through most suitable channels 3. Evangelization of growth amongst various businesses of Paytm and ensuring best practices trickle down to all businesses. Expectations/ Requirements: - Plan and execute all digital marketing, including SEM, paid social media, display advertising & affiliate campaigns. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Optimize user funnels - Collaborate with agencies and other vendor partners - Person will be responsible to manage vendor payments, legal & finance agreements etc. Superpowers/ Skills that will help you succeed in this role: - 3-6 years of Hands on experience on managing Facebook/Google ads & affiliates. - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Good knowledge of website analytics tools (e.g., Google Analytics, Appsflyer, Clevertap, Google ads editor) - Working knowledge of ad serving tools (e.g., DCM) - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurement Education: Bachelor\'s degree or equivalent practical experience. Why join us: 1. A collaborative output driven program that brings cohesiveness across businesses through technology 2. Improve the average revenue per use by increasing the cross-sell opportunities 3. A solid 360 feedback from your peer teams on your support of their goals 4. Respect, that is earned, not demanded from your peers and manager Compensation: If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India\'s largest digital lending story is brewing here. It\'s your opportunity to be a part of the story!

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