Job Description

Job Brief:

We are seeking an experienced Performance Marketing Manager with a strong background in sports or fantasy gaming. The ideal candidate will be adept at developing and executing marketing strategies that drive user acquisition, engagement, and retention. This role requires a strategic thinker with a deep understanding of the sports/gaming audience, performance marketing channels, and data analytics.Key Responsibilities:

• Develop and implement performance marketing strategies to drive user acquisition and retention for sports/fantasy gaming.
• Optimize campaigns across multiple channels including PPC, social media, email, and affiliate marketing.
• Analyze user behavior and conversion data to identify opportunities for optimization.
• Collaborate with web designers and UX specialists to enhance the user journey and increase conversions.
• Conduct A/B testing to improve campaign performance and ROI.
• Utilize data-driven insights to refine targeting strategies and maximize engagement.
• Manage marketing budgets effectively to achieve growth targets.

Qualifications :

• Proven experience in performance marketing, specifically within sports or fantasy gaming.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Proficiency in marketing tools and platforms such as Google Analytics, AdWords, Facebook Ads, etc.
• Excellent communication and project management skills.
• Ability to thrive in a fast-paced, results-oriented environment.
• Creative mindset with the ability to develop innovative marketing strategies.

Job Types: Full-time, Permanent

Pay: ?600,000.00 - ?1,200,000.00 per year

Benefits:

• Food provided
• Provident Fund

Schedule:

• Day shift
• Monday to Friday

Experience:

• Facebook Advertising: 3 years (Required)
• Google Ad Manager: 3 years (Required)

Work Location: In person