Performance Marketing Manager
Year Salem, Tamil Nadu, India
Job Description
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Job Title: Performance Marketing Specialist Job Summary:
As a Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing digital marketing campaigns to drive measurable results and achieve business objectives. You will utilize data-driven strategies and analytical insights to maximize ROI across various online channels. The ideal candidate is experienced in managing paid media campaigns, proficient in digital analytics tools, and highly skilled in optimizing conversion funnels. Responsibilities:
As a Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing digital marketing campaigns to drive measurable results and achieve business objectives. You will utilize data-driven strategies and analytical insights to maximize ROI across various online channels. The ideal candidate is experienced in managing paid media campaigns, proficient in digital analytics tools, and highly skilled in optimizing conversion funnels. Responsibilities:
- Campaign Planning and Execution:
- Develop and execute performance marketing campaigns across multiple channels, including paid search, display advertising, social media advertising, and affiliate marketing.
- Collaborate with cross-functional teams to define campaign objectives, target audiences, messaging strategies, and budget allocations.
- Create compelling ad creatives, landing pages, and calls-to-action (CTAs) to drive engagement and conversions.
- Data Analysis and Optimization:
- Monitor campaign performance metrics, such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and lifetime value (LTV).
- Analyze data from digital analytics platforms (e.g., Google Analytics, Adobe Analytics) to identify trends, insights, and optimization opportunities.
- Implement A/B testing and multivariate testing to optimize ad copy, targeting criteria, and landing page designs for improved performance.
- Audience Targeting and Segmentation:
- Utilize audience targeting tools and techniques to reach specific demographic, behavioral, and psychographic segments.
- Segment audiences based on past behavior, engagement levels, and customer lifetime value to personalize messaging and offers.
- Budget Management and Forecasting:
- Manage advertising budgets effectively, allocating resources to maximize ROI and achieve campaign objectives.
- Conduct budget forecasting and scenario planning to optimize resource allocation and anticipate performance fluctuations.
- Ad Tech Integration and Optimization:
- Implement and configure ad tech platforms, such as Google Ads, Facebook Ads Manager, and programmatic advertising platforms.
- Optimize ad placements, bidding strategies, and ad formats to improve campaign performance and efficiency.
- Performance Reporting and Insights:
- Prepare regular performance reports and dashboards to communicate key metrics, insights, and actionable recommendations to stakeholders.
- Present findings and campaign results in a clear, concise manner, highlighting successes, challenges, and opportunities for improvement.
- Bachelor\'s degree in Marketing, Advertising, Business Administration, or a related field.
- Proven experience managing performance marketing campaigns, preferably in a digital agency or e-commerce environment.
- Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and Display & Video 360.
- Strong analytical skills and experience with data analysis tools such as Google Analytics, Excel, and SQL.
- Familiarity with marketing automation platforms and customer relationship management (CRM) systems is a plus.
- Excellent communication skills, both verbal and written, with the ability to convey complex concepts to diverse audiences.
- Detail-oriented with a strategic mindset and a passion for driving results through innovation and experimentation.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Health insurance
- Day shift
- Performance bonus
- total work: 1 year (Preferred)
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Job Detail
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Job IdJD3314173
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSalem, Tamil Nadu, India
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EducationNot mentioned
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ExperienceYear