Job Description

Job Title: Performance Marketing Manager

Company: The Wellness Shop (Personal Care Clean Beauty Brand)

Website - www.thewellnessshop.in

Location: Jaipur

Company Overview:

The Wellness Shop is a prominent personal care clean beauty brand dedicated to delivering premium products that foster wellness and accentuate natural beauty. Our mission revolves around clean ingredients and sustainability, as we strive to inspire individuals to adopt a healthier lifestyle.

:

We are seeking a talented and experienced Performance Marketing Manager to join our dynamic team. The ideal candidate will be passionate about clean beauty, possess a strong understanding of digital marketing strategies, and demonstrate a track record of driving successful performance marketing campaigns.

Responsibilities:

• Develop and execute comprehensive performance marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Manage digital advertising campaigns across various channels, including but not limited to paid search, display advertising, social media advertising, and affiliate marketing.
• Analyze campaign performance metrics and optimize campaigns to achieve key performance indicators (KPIs), such as ROAS, CPA, and conversion rates.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Collaborate with cross-functional teams, including creative, product, and analytics teams, to develop cohesive marketing initiatives that align with brand objectives.
• Utilize data-driven insights to identify audience segments, refine targeting strategies, and personalize marketing messages.
• Stay abreast of emerging digital marketing technologies and industry best practices, and implement innovative strategies to enhance campaign effectiveness.
• Monitor and manage marketing budgets effectively, ensuring efficient allocation of resources across different channels.
• Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to key stakeholders.
• Foster strong relationships with external partners, agencies, and vendors to support marketing initiatives and drive business results.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.
• Proven experience (3-8 years) in performance marketing, with a focus on digital advertising and customer acquisition.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
• Excellent understanding of performance marketing metrics and KPIs, with a track record of delivering measurable results.
• Demonstrated ability to develop and implement successful marketing strategies across multiple channels.
• Exceptional communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Creative thinking and problem-solving abilities, with a proactive and results-driven mindset.
• Experience in the beauty or personal care industry is a plus, particularly within the clean beauty segment.
• Certifications in digital marketing platforms (e.g., Google Ads certification) are desirable.
• Strong project management skills and the ability to prioritize tasks in a fast-paced environment.

Join our team at The Wellness Shop and contribute to our mission of promoting wellness and natural beauty through innovative performance marketing strategies. If you're passionate about clean beauty and have a proven track record in driving digital marketing success, we'd love to hear from you!

Job Type: Full-time

Pay: ?400,000.00 - ?1,000,000.00 per year

Schedule:

• Day shift

Experience:

• total work: 3 years (Required)

Work Location: Remote