Job Description

Company Overview : Gleuhr, born in 2019, is a skincare innovator committed to delivering personalized beauty solutions and tangible results. With an unwavering commitment to outcomes and a unique blend of scientifically crafted, high-quality ingredients, we've become a trusted choice for skincare. Our high success rate is a testament to our exceptional track record.

Position Summary: We are seeking a highly skilled and creative Performance Marketing Manager with expertise in Meta and Google Ads to join our dynamic team. This role is integral to driving our advertising strategy, executing effective campaigns, and continuously optimizing performance through rigorous analysis and testing. The ideal candidate will have a strong focus on creativity, innovation, and data-driven decision-making to enhance our marketing efforts and contribute to our growth.

Key Responsibilities:

Campaign Planning and Strategy:

• Develop, implement, and manage performance marketing campaigns on Meta and Google platforms.
• Identify target audiences and devise strategies to effectively reach and engage them.
• Plan and allocate budget for campaigns, ensuring optimal spend and ROI.

Execution and Management:

• Create compelling ad creatives and copy that align with Gleuhr's brand and product offerings.
• Monitor and manage campaigns daily, making real-time adjustments to maximize performance.
• Conduct A/B tests to evaluate and enhance ad effectiveness, focusing on variables such as ad creatives, copy, targeting, and bidding strategies.

Analysis and Optimization:

• Analyze campaign performance data to derive insights and recommendations for continuous improvement.
• Prepare regular reports on key metrics, including CTR, conversion rates, CPA, and ROI.
• Implement optimization techniques to improve campaign performance and achieve business goals.

Collaboration and Communication:

• Work closely with the creative team to develop high-impact ad creatives.
• Collaborate with the product and sales teams to align marketing strategies with business objectives.
• Stay updated on industry trends, best practices, and emerging platforms to keep Gleuhr's marketing efforts cutting-edge.

Qualifications:

• Proven experience in performance marketing, specifically with Meta and Google Ads.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent understanding of A/B testing methodologies and performance optimization techniques.
• Creative mindset with a focus on innovative marketing solutions.
• Proficient in using analytics tools such as Google Analytics, Meta Business Suite, and other relevant platforms.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Excellent communication and collaboration skills.

Job Type: Full-time

Pay: ?25,000.00 - ?35,000.00 per month

Benefits:

• Paid time off

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Ability to commute/relocate:

• Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 1 year (Required)

Work Location: In person