:- The Performance Marketing Manager is accountable for successfully managing paid search campaigns for enterprise-level clients. This team member works under the direction of the Director, Paid Search and in coordination with a variety of cross-functional team members. Responsibilities: ? Plan, develop, and implement SEM strategies. ? Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns ? Track, report, and analyse website analytics and PPC initiatives and campaigns ? Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies ? Optimise copy and landing pages for paid search engine marketing campaigns ? Perform ongoing paid keyword discovery, expansion and optimisation ? Research and analyse competitor advertising links Requirements: ? Proven SEM experience and success managing PPC campaigns across Google, Facebook, Yahoo and Bing ? Well-versed in performance marketing, conversion, and online customer acquisition ? Up-to-date with the latest trends and best practices in search engine marketing ? In-depth experience with bid management tools ? Experience with website analytics tools (e.g, Google Analytics, GTM, NetInsight, Omniture, WebTrends, Etc) ? Strong analytical skills and experience generating SEM reports ? Familiarity with A/B and multivariate experiments ? Working knowledge of HTML, CSS, and JavaScript development and constraints ? Past experience in the education industry is preferable. Job Types: Full-time, Permanent Pay: \xe2\x82\xb9500,000.00 - \xe2\x82\xb91,200,000.00 per year Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Ability to commute/relocate:

• Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Account management: 6 years (Preferred)
• PPC Campaign Management: 6 years (Preferred)
• Performance marketing: 6 years (Preferred)

Location:

• Noida, Uttar Pradesh (Preferred)

Work Location: In person Application Deadline: 28/05/2024