About Us: Deep Ayurveda is a leading Ayurveda wellness company dedicated to promoting preventive healthcare with the mission & vision to provide most authentic Ayurvedic product and services. We are seeking a skilled Performance Marketing Manager to drive our paid search campaigns on Meta (Facebook, Instagram) and Google AdWords. Job Responsibilities: 1. Develop, implement, and manage paid search campaigns on Meta (Facebook, Instagram) and Google AdWords platforms. 2. Monitor and analyse campaign performance, making data-driven decisions to optimize and improve ROI. 3. Conduct keyword research and create compelling ad copy to target relevant audiences effectively. 4. Manage budget allocation and bid strategies to maximize campaign performance and cost-efficiency. 5. Perform A/B testing on ad creatives and landing pages to enhance conversion rates. 6. Utilize analytics tools to generate performance reports and provide actionable insights. 7. Stay updated with the latest trends and best practices in performance marketing and PPC advertising. 8. Collaborate with the content and design teams to create high-quality visual and text ads. 9. Identify opportunities for scaling successful campaigns and expanding market reach. 10. Ensure compliance with advertising policies and guidelines of Meta and Google platforms. Qualifications: Bachelor\xe2\x80\x99s degree in Digital Marketing, Ecommerce Business, or a related field. 1. Proven experience (3+ years) in managing Meta (Facebook, Instagram) and Google AdWords campaigns for similar industry. 2. Strong analytical skills with the ability to interpret data and make data-driven decisions. 3. Proficiency in using analytics tools such as Google Analytics, Meta Business Suite, and other relevant platforms. 4. Excellent understanding of PPC strategies, keyword research, and bid management. 5. Experience with A/B testing methodologies and conversion rate optimization. 6. Strong written and verbal communication skills. 7. Ability to work collaboratively in a team environment and manage multiple projects simultaneously. 8. Certification in Google Ads and Meta Blueprint is a plus. Experience: \xc2\xb7 Minimum 4-5 years of experience in performance marketing, specifically managing Meta and Google AdWords campaigns for D2C brand. \xc2\xb7 Demonstrated success in developing and executing high-performing digital advertising strategies. \xc2\xb7 Experience in budget management and cost optimization for PPC campaigns. \xc2\xb7 Familiarity with marketing automation tools and CRM systems is desirable. Interested candidates can send their resume and cover letter to hr@deepayurveda.com Can call/whatsapp: 7087038075 Job Type: Full-time Pay: \xe2\x82\xb9450,000.00 - \xe2\x82\xb9600,000.00 per year Benefits:

• Flexible schedule
• Leave encashment

Schedule:

• Day shift
• Fixed shift
• Night shift
• Rotational shift

Experience:

• total work: 3 years (Preferred)

Work Location: In person