Job Description

Performance marketing manager

Amiy

Amiy is a new Luxury Ayurvedic painkiller brand offering oral drop products for various health concerns. Amiy aims at developing and offering natural medicines and health supplements to enable our customers live their best life and become the no.1 natural painkiller brand in India. We would love a passionate and fiery member in our team and help us achieve our goal.

Google Adwords & Analytics Technical Expertise-

Develop and implement strategies for SEM campaigns, including keyword research and ad copy creation.

Thoroughly analyze competitors' PPC campaigns and track targeted keywords.

Monitor and adjust keyword bids daily and ensure adherence to monthly budget caps.

Optimise various Publishers Dashboard for effective campaign management.

Conduct tests, collect and analyze data, and identify trends and insights to maximize ROI in paid search campaigns.

Track, report, and analyze website analytics and PPC initiatives, leveraging extensive data collected via Google Analytics

Manage and optimize daily account operations, including negatives, spends, daily & monthly budgets, keyword optimization, ad copy optimization, location, device, demography, and ad scheduling.

Collaborate with the Designing Team for creative development and coordinate with Founders for campaign strategies.

Proficiency with Google Tag Manager for seamless implementation and tracking

Proactively researching and planning strategies to improve PPC campaigns and achieve high-quality scores.

Stay updated with industry trends and market changes to implement best practices proactively.

Minimum of 2-5 years of experience in SEM, Google AdWords, and Google Analytics

Proficient in Digital Media Planning & Buying and managing PPC campaigns across various platforms including Google AdWords, Facebook, and LinkedIn

Proven experience in successfully running performance / KPI based campaigns (CPL, CPA, CPI)

Ability to work independently and demonstrate self-starter qualities and to research performance issues and formulate tangible solutions

Strong analytical skills and ability to derive meaningful insights from data points.

Excellent understanding of Google Analytics and ability to identify actionable next steps.

Proven track record of achieving successful campaign results and maximizing ROI in paid search campaigns.

Strong attention to detail and ability to multitask in a fast-paced environment.

Excellent communication and teamwork skills, with the ability to collaborate effectively with cross-functional teams.

Google AdWords certification is a plus.

Desired Candidate Profile

2-5 years of experience in Digital Media Planning & Buying and SEM

• Expert knowledge in Search Engine Marketing - Paid Search
• Proven experience of display advertising- prospecting & re-marketing
• Excellent understanding of Google Analytics & other analytics
• Google Adwords & Analytics Certified - PREFERRED
• Experience in dealing with digital media publishers and successful campaign completion with positive ROI
• Excellent time management and organizational skills
• Experience in brand event, PR is a plus.

Must have prior experience with a renowned digital media agency/e-commerce.

Must have experience working with Publishers.

Expert at Google Adwords & Google Analytics

• Proactive and a self-starter
• Strategic thinker with hand on experience
• Should have digital marketing background/experience.

Job Type: Full-time

Pay: From ?500,000 per month

Benefits: Saturday & Sunday off

• Paid time off

Schedule:

• Day shift
• Fixed shift

Experience:

• total work: 2 years+

Work Location: In person

Job Types: Full-time, Permanent

Pay: ?50,000.00 - ?70,000.00 per month

Benefits:

• Paid sick time

Schedule:

• Day shift
• Monday to Friday

Supplemental pay types:

• Performance bonus

Experience:

• total work: 2 years (Preferred)

Work Location: In person