Job Description

About the Role



We are seeking a strategic and results-oriented Growth and Performance Marketing Lead. The ideal candidate will have a proven track record of driving significant business outcomes through enterprise digital demand generation. This role demands expertise in SEM, paid marketing, content syndication, and AI-driven marketing strategies. The successful candidate will be instrumental in reducing customer acquisition costs (CAC), increasing conversions, and accelerating sales velocity, directly contributing to our revenue growth targets.




Key Responsibilities:





Strategic Planning and Execution:


• Develop and implement marketing strategies that directly drive enterprise demand generation, leading to a measurable increase in qualified leads.
• Set and achieve key metrics and KPIs, including a significant reduction in CAC and increased conversion rates.

SEM and Paid Marketing:


• Optimize SEM campaigns to attract high-quality leads, ensuring a substantial improvement in click-through and conversion rates.
• Lead paid marketing initiatives across various channels (Google Ads, LinkedIn, etc.), driving a high return on investment (ROI).

Content Syndication:


• Design and execute content syndication strategies that generate a substantial increase in qualified leads.
• Collaborate with content teams to produce high-value content, resulting in higher engagement and lead generation.

AI and Advanced Marketing Tactics:


• Implement AI tools and systems to enhance targeting and personalization, significantly improving campaign effectiveness and efficiency.
• Use advanced marketing automation and analytics to streamline customer journeys, leading to higher conversion rates.

Performance Optimization:


• Analyze campaign data to identify trends and insights, continuously optimizing to improve performance metrics and reduce CAC.
• Conduct A/B testing and other optimization techniques, achieving measurable improvements in campaign outcomes.



Collaboration and Leadership:


• Align marketing strategies with business objectives through close collaboration with sales, product, and other cross-functional teams.
• Led and mentored junior marketing team members, fostering a high-performance culture focused on achieving business outcomes.

Reporting and Analytics:


• Prepare and present performance reports, providing actionable insights that inform strategic decisions and demonstrate marketing impact on revenue growth.
• Utilize data-driven approaches to continuously improve marketing strategies and demonstrate measurable business outcomes.



Qualifications:


• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• 8-10 years of experience in growth and performance marketing roles within SaaS companies.
• Proven track record of driving significant business outcomes through SEM, paid marketing, content syndication, and advanced AI-driven marketing tactics.
• Strong analytical skills with a demonstrated ability to use data to drive business decisions.
• Excellent project management and organizational skills.
• Exceptional communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic startup environment and manage multiple priorities.
• Demonstrated success in reducing CAC, increasing conversions, and driving substantial marketing ROI.