Job Description

About Jaipur Rugs:Jaipur Rugs, a leader in the global rug industry, combines traditional craftsmanship with contemporary designs, making our products a symbol of quality and innovation. Ourcommitment to sustainability and social empowerment has established us as a brand thatnot only decorates homes but also enriches lives.Position Overview:Jaipur Rugs is looking for a dynamic Paid Marketing Specialist with substantial experience inSEM on Google and Facebook platforms. This role is ideal for someone with a minimum of 4years of direct experience in the eCommerce industry or 5-6 years of performance marketingexperience within an advertising agency. The candidate should demonstrate a strong trackrecord in executing and optimizing paid advertising campaigns to drive sales and ROI.Key Responsibilities:

• Design and execute SEM campaigns on Google Ads and Facebook Ads Manager, aiming to meet and exceed eCommerce sales targets.
• Conduct advanced research on keywords, audience targeting, and competitive landscape optimize campaign performance.
• Utilize analytical tools to monitor campaign results, adjusting strategies based on data insights to maximize effectiveness and efficiency.
• Work closely with the marketing and eCommerce teams to ensure seamless integration of SEM strategies with broader marketing objectives and eCommerce goals.
• Stay updated with the latest trends and best practices in SEM, performance marketing, and the eCommerce industry to continually refine and improve campaign strategies.
• Generate comprehensive reports on campaign performance, providing insights and recommendations to the marketing team and senior management.

• Bachelors degree in Marketing, Business, or a related field.
• At least 3 years of experience in SEM specifically within the eCommerce sector, or 3-4 years of experience in performance marketing within an ad agency, with a proven ability to drive sales and achieve strong ROI.
• Expertise in Google Ads and Facebook Ads Manager, along with proficiency in analytics platforms such as Google Analytics.
• Exceptional analytical skills, with the ability to derive meaningful insights from complex data sets.
• Strong communication skills, capable of effectively collaborating with cross-functional teams and managing multiple projects.
• Creative and strategic thinking abilities, with a keen eye for identifying growth opportunities and optimizing marketing spends.

• Opportunity to work with a globally renowned brand that values tradition, innovation, and social responsibility.
• Engage in impactful work that supports artisan communities and promotes sustainable practices.
• Collaborate with a team of passionate professionals in a creative and supportive environment.
• Competitive compensation, including a comprehensive benefits package, reflecting the experience and expertise you bring to our team.

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