As a Performance Marketing Manager, you will be responsible for creating, implementing, and optimising Google ad network campaigns, including but not limited to search, display, video, in-stream, affiliate network, discovery feed & PMax for B2C lead generation.
What you will do:
- Managing location-wise campaigns, researching, adding & negating search keywords, setting up prospecting & remarketing campaigns, analyzing performance data, and optimising campaigns to maximize RoAS and improving lead quality
- Owning & managing the paid marketing funnel through Google networks on Hubspot & Google Analytics 4
- Implementing new trends, and integrating available generative AI tools for better downstream funnel metrics
- Running A/B tests & landing page heatmaps for better click-through rates and brief agency/in-house content & creative teams
- Running multiple bidding strategies, interest targeting, custom list creation, positioning, and lead generation tactics to find the optimum fit to get high-intent customers as leads
- Maintaining weekly performance reports, presenting insights to stakeholders and optimising campaigns based on business needs at different locations & offers and forecasting trends as per macro and platform level events
- Maintaining high ad quality score, impression shares etc. other secondary metrics
- Syncing up with other performance marketing managers & agencies to maintain consistency in
offerings, brand positioning and messaging
- Managing agency relationships and aligning multiple agency teams based in different locations
- Maintaining & verifying billing, agreements & other administrative tasks on Google ad accounts
What you need to have:
- A marketing or computer science graduate with good analytical & communication skills
- 5-7 years of hands-on experience in generating high-intent leads through Google ad campaigns for
fertility, healthcare, or B2C organisations with a physical presence like real estate, automobiles etc
- Experience working at the agency as well as the brand/client side
- Currently working closely with business teams to chase targets and deliver high-ROI campaigns
- Diverse interests, lived across multiple cities and understands customer needs
- A knack for numbers, bordering OCD and a decent understanding of macroeconomic situations and business needs
- Excellent with Google Sheets
- Deep knowledge of GA4
- Working knowledge of martech stacks like Hubspot, Salesforce, Zoho CRM etc
Tools:
- Google Ads & Tag Manager: To create, manage, and analyze Google ad campaigns
- Third-party audience or interest-based targeting tools like Vserv, etc
- At-scale landing page creation & optimization tools including heat maps, A/B tests etc
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