Job Responsibilities:- Manage acquisition campaigns across social, SEM, and display channels.- Analyze and optimize campaign performance using data-driven insights.- Track and report key performance metrics with advanced analytics tools.- Collaborate with the marketing team on targeting and segmentation strategies.- Stay updated on industry trends and integrate new tools.- Identify growth opportunities and optimize campaigns.- Work with cross-functional teams for cohesive marketing strategies.- Conduct market research and competitor analysis.- Develop relationships with external partners for new marketing opportunities.- Support overall marketing efforts with proficiency in various tools.Requirements:- 4+ years in performance marketing.- Masters in Marketing, Business Administration, or related field.- Experience in B2B Performance Marketing, preferably with a digital media agency.- Expertise in Meta ads, Google Ads, and other platforms.- Strong problem-solving and strategic thinking skills.- Excellent analytical skills and ability to drive actionable insights.- Solid understanding of digital marketing concepts.- Excellent communication and presentation skills.- Experience with media, creative agencies, and affiliate vendors.
Expertia AI Technologies
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