Job Description

Job Summary :We are looking for a highly motivated Performance Marketing Expert to lead and execute our paid marketing strategies. The ideal candidate will have hands-on experience managing digital advertising campaigns across various platforms (Google Ads, Facebook Ads, etc.) with a strong focus on driving conversions, optimizing for ROAS, and leveraging data-driven insights to enhance campaign performance.Key Responsibilities :- Strategy Development : Develop and implement data-driven performance marketing strategies across multiple channels, including search, display, social, and affiliate marketing.- Campaign Management : Plan, execute, and optimize performance marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.- Budget Management : Allocate, monitor, and optimize marketing spend to ensure efficient use of the budget while maximizing return on investment (ROI) and achieving performance targets.- A/B Testing : Design, implement, and analyze A/B tests to continually improve campaign performance and conversion rates.- Data Analysis : Analyze performance data and create reports to track campaign effectiveness, identify trends, and make recommendations for optimizations.- SEO Collaboration : Work closely with SEO teams to align paid and organic search strategies, ensuring holistic growth in online traffic and conversions.- Audience Targeting : Leverage data to refine audience segmentation, improve targeting, and tailor campaigns to reach the right users at the right time.- Conversion Optimization : Monitor and optimize landing pages and ad creatives to improve user experience, increase conversions, and reduce bounce rates.- Tools & Platforms : Stay updated on the latest tools, trends, and platforms (Google Analytics, SEMrush, Hootsuite, etc.) to ensure cutting-edge strategies and execution.- Collaborative Reporting : Work with the sales and product teams to align marketing strategies with business goals and ensure measurable outcomes.Key Qualifications :- Experience : 3-5+ years of hands-on experience managing performance marketing campaigns across platforms (Google Ads, Facebook, etc.).- Education : Bachelor\'s degree in Marketing, Business, Economics, or a related field.Technical Skills :- Strong knowledge of Google Ads, Facebook Ads Manager, Google Analytics, and other advertising platforms.- Proficient in using tools such as Excel, Looker Studio (formerly Google Data Studio), or similar analytics platforms to analyze data.- Analytical Mindset : Ability to analyze and interpret data, make decisions based on insights, and continuously optimize campaign performance.- Project Management : Strong organizational skills and ability to manage multiple campaigns simultaneously with attention to detail.- Creative Thinker : Experience in developing innovative campaign strategies and performance-boosting ideas.- Communication Skills : Excellent verbal and written communication skills to convey complex data insights and strategies to stakeholders.Preferred Skills :- Experience in affiliate and influencer marketing.- Knowledge of marketing automation tools like HubSpot or Marketo.- Prior experience in a fast-paced startup or e-commerce environment. (ref:updazz.com)

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