Job Description

Job Title: Performance Marketing Specialist
Location: Kanpur
Experience: 6 months - 2 years

Job Overview:

We are looking for a Performance Marketing Specialist to plan, implement, and optimize high-performing advertising campaigns across platforms like Google Ads and Meta Ads. The role focuses on increasing sales, driving quality traffic, and enhancing brand awareness through data-driven strategies.

Key Responsibilities:

• Campaign Management:
• Develop and manage PPC campaigns across Google Ads and Meta Ads.
• Monitor campaign performance and adjust bids for efficiency.
• Strategy Development:
• Create paid media strategies to boost visibility, traffic, and lead acquisition.
• Test and optimize ads, keywords, and bid strategies for performance.
• Analysis and Reporting:
• Analyze campaign results and provide data-driven insights.
• Generate regular reports on metrics, goals, and ROI.
• Budget Management:
• Allocate and monitor budgets to maximize campaign ROI.
• Adjust bids to optimize budget utilization.
• Collaboration:
• Work with content, design, and SEO teams for ad creatives and landing pages.
• Ensure alignment between organic and paid strategies.

Skills & Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• Proficiency in Google Ads, Meta Ads, Google Analytics, and Facebook Ad Manager.
• Experience in SEO, SEM, market research, and bid management tools.
• Strong analytical skills and expertise in data-driven strategies.
• Google Ads and Meta Certifications preferred.
• Proficiency in MS Excel and PowerPoint.

Job Type: Full-time

Pay: ?10,000.00 - ?25,000.00 per month

Schedule:

• Day shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Lead generation: 1 year (Preferred)
• total work: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person