Job Description

Location : Bapu Nagar Onsite, Jaipur
Salary : Up to ?25,000 per month (based on experience)
Experience : 1.5 - 2 years (preferably in the eCommerce sector)
Education : Degree or diploma in Marketing, Business, or a related field

:

We are seeking a results-oriented Performance Marketing Executive to join our team in Jaipur. This role involves managing and optimizing performance-driven campaigns across various digital platforms to maximize customer acquisition, engagement, and conversions. The ideal candidate is analytical, creative, and has hands-on experience with performance marketing tools and strategies.

Key Responsibilities : Campaign Strategy and Execution

• Plan, create, and execute paid campaigns on platforms such as Google Ads, Facebook Ads, and Instagram Ads.
• Optimize search, display, social media, and retargeting campaigns to achieve traffic and conversion goals.
• Collaborate with creative teams to produce compelling ads and landing pages aligned with campaign objectives.

Budget Management

• Manage and allocate campaign budgets to ensure optimal performance and maximize ROAS (Return on Ad Spend).
• Monitor spending and adjust campaigns to align with budget and business goals.

Performance Tracking and Reporting

• Analyze performance metrics like CTR, CPA, and ROAS to measure campaign success.
• Generate detailed reports on campaign performance and provide actionable insights for improvement.
• Use tools such as Google Analytics and Facebook Ads Manager for performance monitoring.

Optimization and A/B Testing

• Conduct A/B testing for creatives, landing pages, and targeting strategies to enhance campaign results.
• Identify opportunities for improvement in audience segmentation and bidding strategies.

Trend Awareness and Innovation

• Stay updated with the latest performance marketing trends, tools, and strategies.
• Incorporate innovative techniques to ensure campaigns remain competitive.

Client Collaboration

• Work closely with clients or stakeholders to understand objectives and align campaigns with their business goals.
• Provide regular updates on performance and insights for optimization.

Software Proficiency

• Utilize tools like Google Ads, Facebook Ads Manager, and other PPC platforms for campaign management and optimization.

Skills and Qualifications :

• Proven experience (1.5+ years) in performance marketing for platforms like Google Ads and Facebook Ads.
• Strong analytical skills with a data-driven decision-making approach.
• Proficiency in tools such as Google Analytics, Google Ads Manager, and Facebook Ads Manager.
• Excellent communication skills for presenting data and insights clearly.
• Ability to manage multiple campaigns and meet deadlines under pressure.

Job Type: Full-time

Pay: ?20,000.00 - ?30,000.00 per month

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 2 years (Required)
• total work: 2 years (Required)

License/Certification:

• Digital marketing (Required)

Work Location: In person