Job Description

Role - Performance Marketing Executive

Experience - Min 3 Yrs

Location - Andheri

Key Responsibilities:

Plan, manage, and optimize performance marketing campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and other digital channels. Monitor, analyze, and report on key performance indicators (KPIs) such as CTR, CPA, ROI, and conversion rates. Conduct A/B testing of ad creatives, audience targeting, and landing pages to improve campaign performance. Collaborate with the content, design, and sales teams to develop engaging ad creatives and campaign strategies. Manage budgets and ensure campaigns achieve desired KPIs within allocated spend. Analyze trends and insights to optimize spend and performance based on data-driven decisions. Utilize tools such as Google Analytics, SEMrush, and HubSpot to assess and enhance digital marketing effectiveness. Stay up-to-date with the latest trends, best practices, and technologies in digital marketing and performance advertising. Ensure SEO and SEM strategies align with overall marketing objectives.

Qualifications:

Bachelor's degree in Marketing, Business, Communications, or a related field. 3-4 years of experience in digital or performance marketing. Proven experience in managing PPC campaigns across Google, Facebook, Instagram, LinkedIn, and other digital platforms. Strong knowledge of web analytics tools (Google Analytics, Tableau, etc.). Proficiency in marketing automation tools and CRM software. Excellent analytical skills and a data-driven approach to decision-making. Strong attention to detail and ability to manage multiple projects simultaneously. Experience with SEO/SEM, email marketing, and social media advertising is a plus.
Job Type: Full-time

Pay: ?30,000.00 - ?40,000.00 per month

Benefits:

Provident Fund
Schedule:

Morning shift
Supplemental Pay:

Yearly bonus
Language:

English (Preferred)
Work Location: In person