Job Description

Role Profile: Performance Marketing Executive

Required Experience: Minimum 3 years of work experience in Performance Marketing.

CTC: Upto 6 LPA

You'll be responsible for:

• Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
• Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
• Manage communication with multiple vendors and third-party trackers to achieve acquisition objectives.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
• Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
• Perform SEO activities for organic growth
• Suggest new digital channels that have the potential to increase new user numbers efficiently.

Skills & Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience in a digital and client-facing role within a marketing agency or related environment.
• Strong understanding of marketing principles, including digital marketing, social media, content marketing, and branding.
• Excellent communication and interpersonal skills, with the ability to build rapport and trust with clients.
• Exceptional organizational skills and attention to detail.
• Ability to manage multiple projects simultaneously and work effectively under pressure.
• Proficiency in Microsoft Office Suite and familiarity with project management tools (e.g., Trello, Asana) and CRM software.
• Analytical mindset with the ability to interpret data and provide actionable insights.

Job Types: Full-time, Permanent

Pay: Up to ?600,000.00 per year

Benefits:

• Food provided
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Swargate, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How many years of work experience do you have with an agency?
• We must fill this position urgently. Can you start immediately?

Experience:

• Performance marketing: 3 years (Required)

Work Location: In person