Job Description

MSGR is a forward-thinking Digital Marketing company dedicated to help businesses prosper online with accelerated real-time growth & boosted revenue. We are seeking a skilled and experienced Digital Marketing Expert to join our dynamic team. If you are passionate about leveraging digital platforms to drive business growth, this is an exciting opportunity to contribute to our success.

Responsibilities:

• Develop and implement performance marketing strategies to drive user acquisition, engagement, and retention.
• Define target audiences and create buyer personas to tailor marketing efforts.
• Manage and optimize performance marketing channels including PPC, display advertising, social media ads, affiliate marketing, and email marketing.
• Select the appropriate channels for different campaigns based on target audience and goals.
• Allocate and manage marketing budgets across various channels to maximize ROI.
• Monitor and adjust spending to ensure efficient use of resources.
• Create compelling ad copies, visuals, and landing pages that drive conversions.
• Perform A/B testing to optimize ad performance and improve click-through and conversion rates.
• Utilize analytics tools (e.g., Google Analytics, Facebook Ads Manager) to track, measure, and analyze campaign performance.
• Generate detailed performance reports and provide actionable insights to improve future campaigns.
• Use data-driven insights to segment audiences and create personalized marketing campaigns.
• Implement retargeting strategies to re-engage users and increase conversion rates.
• Collaborate with SEO teams to ensure alignment between organic and paid search strategies.
• Optimize SEM campaigns for maximum visibility and effectiveness.
• Implement CRO techniques to improve the user journey and increase the effectiveness of marketing efforts.
• Conduct regular reviews and adjustments to landing pages and funnels.
• Build and manage relationships with affiliates and partners to drive traffic and sales.
• Monitor affiliate performance and ensure compliance with brand guidelines.
• Stay up-to-date with the latest trends, technologies, and best practices in performance marketing.
• Adapt strategies based on industry changes and new opportunities.
• Work closely with creative, content, and product teams to align marketing efforts with overall brand and business goals.
• Communicate campaign goals, strategies, and performance to stakeholders and team members.
• Ensure all marketing activities comply with legal requirements and industry standards.
• Identify and mitigate risks associated with performance marketing campaigns.

Job Type: Full-time

Pay: ?15,000.00 - ?25,000.00 per month

Schedule:

• Day shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• total work: 2 years (Preferred)
• Performance marketing: 2 years (Preferred)