Job Description

Key Responsibilities:

Plan, execute, and optimize Google Ads, Meta Ads (Facebook, Instagram, Youtube), and other PPC campaigns to drive traffic and conversions. Develop and implement ad strategies to promote brand awareness and boost sales. Conduct A/B testing of ad creatives, copy, and targeting parameters to improve performance. Perform keyword research and competitive analysis to identify new opportunities. Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and make data-driven adjustments. Collaborate with the design and content teams to create engaging ad creatives and landing pages. Manage ad budgets effectively to ensure maximum return on investment. Stay updated with the latest trends and best practices in digital advertising and the cosmetic industry. Prepare reports and insights to track performance and recommend optimizations.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Business, or a related field. Must have 02 to 03 years of experience in managing paid ad campaigns in the cosmetic, beauty, or fashion industry is preferred. Expertise in Google Ads, Meta Ads, PPC, and retargeting campaigns Strong analytical skills with proficiency in Google Analytics, Facebook Ads Manager, and other digital marketing tools. Experience with conversion tracking, pixel implementation, and performance measurement. Excellent understanding of audience segmentation and targeting strategies. Strong communication and reporting skills.
Job Type: Full-time

Schedule:

Day shift
Language:

English (Preferred)
Work Location: In person