Job Description

A couple of young passionate minds set forth to form Why Shy to help you bridge the gap between what you are now, what you could be and give businesses and entrepreneurs the freedom to take their growth to the next level.What makes us unique is the network of brilliant professionals, who most importantly form the think tank and the execution team.In todays digital era where there are countless marketing channels evolving, we aspire to deliver research-based marketing solutions well within the resource constraint at a price that is value for money.Services that reach out and engage your target market using new generation communication platforms in the most cost-effective way. Thats where we could be of help to you.The RoleWe are seeking a Performance Marketing Executive who will be responsible for planning, executing, and optimizing online marketing campaigns across various digital channels. The ideal candidate will have a strong analytical mindset, a deep understanding of digital marketing strategies, and a proven track record of driving growth through paid media.Key Responsibilities:

• Create and optimize paid social media campaigns (Facebook, Instagram, LinkedIn, Twitter, etc.) to increase brand awareness and engagement.
• Manage display advertising campaigns, including programmatic buying and retargeting strategies.
• Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.
• Monitor and analyze campaign performance metrics, including CPC, CTR, CPA, ROI, and conversion rates.
• Use data-driven insights to adjust strategies and optimize budget allocation across channels.
• Collaborate with the content and creative teams to develop compelling ad creatives and landing pages.
• Stay up-to-date with industry trends, algorithm changes, and best practices in digital marketing.
• Prepare and present regular performance reports to stakeholders, providing actionable recommendations for continuous improvement.
• Develop, implement, and manage paid search campaigns (Google Ads, Bing Ads) to drive traffic and conversions.

• You have at least 1 year experience ideally in Digital Marketing or Performance Marketing within Professional Services industry.
• You have working knowledge of Growth Marketing, YouTube Ads, Meta Ads, Paid Campaign Management, Market Research, Lead Generation and Negotiation Skill
• Experience within would be a strong advantage.
• You possess strong analytical skills and are comfortable dealing with numerical data
• You are highly goal driven and work well in fast paced environments
• You are adaptable and thrive in changing environments

• Work alongside & learn from best in class talent
• Fantastic work culture
• Strong opportunities to progress your career

Why Shy